"Is this the best CGI ad of the year?
Not only is the 3D North Face jacket on point, but the crowd direction is too.
You can see them pointing at Big Ben, filming on their phones, and generally looking amazed. There's even audible gasps.
Previous CGI ads ignored the surrounding crowds, which seriously undermined their creative concepts.
Bravo to JD Sports for considering all the angles.
Expect to see many other brands use this as their blueprint."
- Marcos AngelidesMarcos Angelides
Chief Strategy and Innovation Officer at Spark Foundry UK
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