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OOH Insider - Episode 025 - John Laramie, CEO of Project X (formerly ADStruc)

John Laramie is a tech guy.

He started out like most entrepreneurs, pursuing the passion of a side hustle thru which he found a love for out of home advertising.

As with falling in love does, it was not without challenges. A fragmented industry left the execution, shall we say, "clunky" and "clunky" is not something that a tech startup entrepreneur is going to tolerate.

So, John set to work, developing ADStruc - a platform for ad agencies to use to simplify (and make smarter) the typical out of home campaign, continuing to nurture his passion: Project X.

A decade later and the tech company that bet on itself is growing leaps and bounds, yearly, because of the unique advantages they offer in the departments of Efficiency and Effectiveness for big-scale campaigns around the globe.

Find out how a bad student becomes the CEO of Inc. #65, Project X.

To connect with John, you can email him at: john@pjxmedia.com

Or via LinkedIn at: https://www.linkedin.com/in/johnlaramie/

And as always, you can connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/