Programmatic DOOH Case Study: Guinness's Weather-Trick to Boost Sales in Australia!

Programmatic DOOH Case Study

Guinness: When temps hit 5–7°C, it’s magic pour time.

🍺 Free pints + programmatic DOOH
📍 Ads within 1km of pubs
📈 100K extra pints sold, +13% YoY winter sales
💰 +18% revenue

Cold weather = cold, hard results.