If you don't know Woody, here's your chance.
He's a serial entrepreneur who not only knows how to run businesses, build them, acquire them, merge them, dives them, and everything in between but he knows Out of Home. More than that, he knows people.
Woody is the Chairman and CEO of Reach TV (http://reachtvnetwork.com/) a contextual ad platform that positions brands against relevant, highly-produced content, with the audience that brands are always looking for - tastemakers.
Find out how "Content Drives Commerce" is not only a mantra but a business model in this episode of #oohinsider as we talk #programmatic #digitalvideo out of the home.