Today’s guest is Dennis Kelly. Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry.
Dennis talks about the importance of closing the loop and providing analytics for direct mail campaigns and the growth hack that Postalytics found by integrating with their customers’ existing marketing tech stacks.
Dennis' insights provide valuable lessons for entrepreneurs and marketers looking to stay ahead of the curve, especially in industries that are poised for disruption.
So that’s the big idea I’d like to challenge you to take into this conversation:
How are you staying ahead of the curve in a rapidly evolving industry?
Connect with Dennis on LinkedIn here -
https://www.linkedin.com/in/dennisjohnkelly/
Check out Postalytics great LinkedIn page that Dennis mentioned here - https://www.linkedin.com/company/postalytics/
And visit Postalytics here -
https://www.postalytics.com/
Key Moments:
Postalytics and the opportunity in direct mail [00:03:06]
Dennis discusses the changing dynamics of marketing channels and the opportunity in introducing technology to the direct mail industry.
Challenges of automating direct mail [00:07:19]
Dennis Kelly discusses the challenges of automating direct mail, including finding commercial printers willing to adapt to new software and APIs.
Approach to disrupting the buy side [00:14:01]
Postalytics takes an upmarket approach to direct mail, targeting customers who want sophisticated marketing with advanced personalization and layering of digital and direct mail channels.
Importance of analytics in direct mail [00:16:07]
Postalytics aims to provide customers with a more streamlined workflow, integration with marketing tech stacks, and analytics to measure the effectiveness of direct mail campaigns.
Tracking Delivery and Response [00:16:51]
Dennis explains how Postalytics tracks delivery and response to direct mail, using a unique barcode and personalized QR codes and URLs.
Changing Dynamics of Marketing Channels [00:19:52]
Dennis and Tim discuss the changing dynamics of marketing channels and how technology can bridge the offline and online worlds.
Advice for Thought Leaders [00:22:59]
Dennis gives advice for those wanting to develop themselves as thought leaders, including starting a blog and joining podcasts.
Blending out-of-home and direct mail [00:28:44]
Tim and Dennis discuss the potential benefits of blending out-of-home and direct mail advertising and the impact of automation on this strategy.
Zip code level targeting [00:30:03]
Tim and Dennis talk about the shift toward zip code-level targeting and the exciting implications of this trend for marketing.