The 'Aha!' moment in Lucit's own startup journey - hear how they discovered controllable billboards.

Ever wonder how those #digitalbillboard ads get on there?

How do you control #oohadvertising just like #instagramads with dynamic creative control?

Well, you use Lucit.

Hear about the moment Eric and Gina discovered they could control the information being displayed on digital billboards and screens in the real world.

And check out the full conversation with Lucit co-founder and CTO, Eric Kubischta, here -

https://www.theoohinsider.com/maximizing-ooh-campaigns-with-technology-insights-from-eric-kubischta-cto-and-co-founder-of-lucit/