In this follow-up episode, Brooke (https://www.theoohinsider.com/guests/brooke-ermogenis/) returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic.
We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large.
See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q
Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/
And you can email brooke@doohx.io to get in touch directly.
Key Moments
• 00:04:28 Programmatic DOOH as a growth lever for brands and publishers.
• 00:07:33 How OOH is evolving into a content platform.
• 00:10:31 The Power of RTB - Real-Time Broadcast ＞ Bidding
• 00:12:06 How To Measure OOH Advertising
• 00:16:08 Celebrating the Creatives.
• 00:20:59 Global education platform launching app 9/12
Learn more about the guest here (https://www.theoohinsider.com/guests/brooke-ermogenis/) : https://www.theoohinsider.com/guests/brooke-ermogenis/
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/