What is the driving force behind the booming retail media industry?
And what is its impact on the advertising landscape?
Explore the correlation between retail media and outcomes, the rise of monetizing in-store experiences, and the importance of first-party data in the age of privacy.
Get the entire conversation here -
https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/
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