Tim Rowe and Rae Guimond of @PriceSpider takes a deep dive into the last mile delivery experience, comparing personal anecdotes with big retailers like Costco and Home Depot. Discover how a single poor delivery experience can shift consumer behavior from online to in-store shopping. 🛒
📦 We explore the marketing opportunities missed during the delivery process and how companies can enhance customer retention through incentives like coupons or promotions. Learn from the discussion on making the last mile sticky and the strategic value of creating delightful click-and-collect experiences, as seen with Costco and Target. 🎯
Get the entire conversation here -
https://www.theoohinsider.com/rae-pricespider/