Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?
In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising.
The trigger for this revision was a profit warning by social media company Snapchat.
The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses.
Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet.
As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team.
[00:01:07] Lowering long-term ad forecast.
[00:03:42] The long tail revenue.
[00:07:18] Programmatic as a bad deal.
[00:11:14] Local regional sales strategy.
[00:14:29] Laggy comment section on LinkedIn.
Full episode at https://www.theoohinsider.com/thelongtail
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