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Understanding Ad Spend Dilution in the Digital Ad Ecosystem

Name: Understanding Ad Spend Dilution in the Digital Ad Ecosystem
Uploaded: 2024-10-01T13:39:55+00:00
Description: Is it "bait and switch"? DOOH vs CTV Understanding how a marketer thinks about $1 is fundamental to decision making for the entire value chain. Where do you stand?

Is it "bait and switch"?

DOOH vs CTV

Understanding how a marketer thinks about $1 is fundamental to decision making for the entire value chain.

Where do you stand?