Ever feel like your ROAS (Return on Ad Spend) metrics might be leading you astray? Dive into the real talk with Chris Rigas from Markacy, as he breaks down the pitfalls of over-attribution in digital advertising. 📊❗️
Find out why a high ROAS isn't always what it seems, especially in retargeting and brand search campaigns. Are your ads truly converting, or are they just the last step in a longer customer journey? 🤔
Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/