Lessons from other channels:
We watched broadcast tv dollars become an entirely new category (CTV).
'Retail Media' seemingly appeared overnight and largely left DOOH out of the playbook when 85% of retail happens offline and well, place-based media is the O.G. of Retail Media.
What can DOOH learn as Audio explodes?
Get the whole episode here:
https://www.theoohinsider.com/daypart-ai/