📊 Tune in to "OOH Insider Show" with Tim Rowe, as we explore the evolving landscape of marketing with Dan Hight from Placer.ai. 🌟 Today's episode sheds light on the shift from one-to-one to one-to-many marketing approaches and how this transition is influencing the out-of-home (OOH) industry. 🏙️
👥 Discover why the era of over-optimized, personalized marketing is giving way to broader strategies that aim to capture new audiences and expand brand reach. With the mass market dynamics changing, learn how out-of-home advertising stands to benefit, offering one-to-many and one-to-few communication that aligns with current trends. 📈
🛍️ We'll also delve into the impact of retail media ecosystems and the importance of finding a balance between targeted marketing and the need for fresh exposure to drive business growth. Is your brand ready to embrace the power of OOH for broader audience engagement? Let's find out! 🚀
Get the entire conversation here -
https://www.theoohinsider.com/danhight-placerai/