Check out this trailer from our conversation with Eric Tilbury, Senior Director of Ad Ops at Inuvo: https://www.theoohinsider.com/erictilbury-rtb/
What you're guaranteed to learn:
🌟 Embrace Holistic Measurement: Shift the focus from traditional ID-based attribution to a more comprehensive approach that considers overall outcomes and KPIs.
📊 Utilize Marketing Mix Modeling (MMM): MMM can provide valuable insights into the effectiveness of various channels, including DOOH, by analyzing data over time and helping to understand the impact on client goals.
🎯 Tailor Creative for DOOH: Create engaging and contextually relevant ads specifically designed for DOOH environments, rather than repurposing content from other formats.
🔍 Prioritize Quality Inventory: Use direct deals and post-bid analytics to ensure that the inventory being purchased is of high quality and effectively reaches the target audience.
🤝 Foster Industry Conversations: Encourage open discussions about the challenges and opportunities in ad tech, as collaboration and knowledge sharing can lead to better practices and innovations in the industry.