The growing pool of inventory that isn't quite CTV and isn't DOOH...what is it?!
How should marketers be thinking about it?
How does ad tech solve for the bifurcation?
As programmatic goes direct, how do you see this playing out?
Weigh-in below.
The growing pool of inventory that isn't quite CTV and isn't DOOH...what is it?!
How should marketers be thinking about it?
How does ad tech solve for the bifurcation?
As programmatic goes direct, how do you see this playing out?
Weigh-in below.