Phoenix and her team are changing the game by offering clear, start-to-finish click journey insights – something not all platforms can claim. We dissected the critical differences between third-party and first-party data, and why the latter, like AdBeacon's approach, is a game-changer for transparency and accuracy.
Want to know why first-party data is the gold standard in today's digital age? Tune in! 🎧
Get the whole conversation here - https://www.theoohinsider.com/phoenix/