📺 Dive into the nuances of modern advertising on "OOH Insider Show" with Tim Rowe, featuring insights from Dan Hight of Placer.ai. 🚀 We're exploring the evolution from the Don Draper era to today's data-driven strategies, highlighting the balance between brand awareness and the precision of digital marketing. 🎯
💡 As we move away from the granular tracking epitomized by online ad platforms, the conversation shifts to a holistic view of marketing investments and the quest for efficiency without sacrificing brand building. 🌐 Dan discusses the impact of GDPR and other regulations on advertising practices, sparking a rethink of how we target and engage audiences. 🛡️
🤔 Delve into the privacy debate from both consumer and marketer perspectives, examining the differences between real-world and online data collection for advertising. Discover how cookie-based tracking has affected user experience and what the future holds for respectful, effective marketing tactics. 🍪
Get the entire conversation here -
https://www.theoohinsider.com/danhight-placerai/