📍 Welcome to "OOH Insider Show" with Tim Rowe, where today's focus with Dan Hight from Placer.ai is on the nuances of GPS accuracy and its evolution in the world of digital marketing. 🌍 Dive into the reality that GPS, while revolutionary, has an inherent accuracy of about ten meters, challenging the way we've traditionally understood location tracking. 📏
🛠️ Discover the efforts to enhance this accuracy, exploring new standards and capabilities in GPS technology. Dan will also guide us through the shift in digital marketing from interest and intent-based targeting to leveraging real-world behavior and movement as key indicators for reaching audiences. 🚶♂️
Get the entire conversation here -
https://www.theoohinsider.com/danhight-placerai/