Just had the pleasure of hosting AdBeacon CEO, Phoenix Ha on oa deep dive into the world of DTC marketing measurement.
We're talking the full spectrum, from hard-to-measure offline tactics and the overall mix to precision digital in DTC/e-commerce. 🚀
Blessed and grateful for the dynamic insights shared, especially coming from someone who's been in the trenches with brands like Oakley, RVCA, and Disney!
Get the whole conversation here - https://www.theoohinsider.com/phoenix/