“There is also…this is where it stand out.”
Utilizing billboards as a form of #artistic expression rather than a call to action.
On this episode of OOH Insider, Yanick Déry, artist photographer of #IAMOOH, discusses his intention behind the #IAMOOH campaign.
The #IAMOOH campaign are duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through Modern Art Installations with a Human, Objective Eye.
Takeaways
Infusing art and advertisement into a billboard creates a canvas for the online expression.
Purchasing a singular billboard is not going to make a large impact on your target audience. The more exposure, the more the impressions.
Out-of-home has the power to tell an immersive story where you, the consumer, are the main character.
When creating a billboard campaign, it is important to take in consideration the aesthetic just as much as selling the brand.
Links
Personal website: https://www.yanickdery.com/about
Twitter: https://twitter.com/yanickdery?lang=en
Instagram: https://www.instagram.com/yanick_dery/?hl=en
#IAMOOH: https://www.iamooh.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show