Is it wasted spend?
Or efficiency at scale?
There's this recurring theme with the Sonic slushy commercials.
Layne Cox used Sonic as an example in 'Alchemy in The Real World' when we talked about the efficiency of buying national broadcast media.
It turns out that Zachary Pardes had that same story, from a consumer perspective.
What does it all mean?
That 'Brand' is the value beyond the sum of the parts and that it isn't always quantifiable with a dashboard, but you know it when you see it.
Optimize to that.
Get the entire conversation here -
https://www.theoohinsider.com/scalingwithOOH