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What is 'Premium Inventory'? What does 'Premium' mean in advertising today?

What is 'Premium Inventory'?

Everyone talks about 'Premium' in advertising, but how do you define it?

Join Al from Fat Tail in a conversation about Premium and Automation are driving revenue for the top publishers in the world (online and off): https://www.theoohinsider.com/fattail-automating-dooh/