How should #brands think about #advertising and measurement when it comes to #oohmedia partners? Nathan Yeung believes that if measurement is a feature, then you should be working with those partners.
And I agree.
Feedback loops are critical to being able to confidently scale your investment and Nathan nails this one.
My recommended measurement partner is Accretive Outcomes. They're like Google Analytics for OOH and you can get in touch with them here https://tryadscout.com/listing/accretive-media-outcomes/ or check out 'AdScout Exclusive on #tryadscout.