In this episode, Eddie Yang, founder of Visual Feeder, talks about his journey into out-of-home advertising and how he came to found Visual Feeder, a projection mapping platform that leverages vacant storefronts to create network effects for brands.
Eddie shares his experience of starting a company in this industry and how he landed his first client, Lyft. He also discusses his experience with Techstars, an accelerator program that provides investment and mentorship to startups. Eddie emphasizes the value of participating in an accelerator program like Techstars, as it helped Visual Feeder to grow faster and avoid costly mistakes.
Eddie also talks about Visual Feeder's approach to leasing commercial spaces for their projection mapping campaigns and their plans for future growth.
And check out the available store windows for your next campaign from Visual Feeder here - https://app.visualfeeder.com/
Key Moments:
Realizing the industry of out-of-home [00:05:02]
Eddie talks about when he realized there was an industry called "out-of-home" and how he started researching it.
Getting the first client [00:08:04]
Eddie talks about how he got his first client, Lyft, and the challenges of starting a two-sided, tech company in OOH.
Lyft Campaign [00:11:16]
Eddie talks about the Lyft campaign that was Visual Feeder's first client and how they executed a regional campaign across three locations.
Building a Company with a Sibling [00:14:57]
Eddie shares his experience of building a company with his sister, the ups and downs, and the importance of trust.
Techstars program [00:19:44]
Eddie talks about his experience with Techstars, a startup boot camp that prepares entrepreneurs to pitch to investors and raise capital.
Engagement and Creative Practice [00:21:52]
Eddie discusses the importance of engagement in out-of-home advertising and the creative process behind designing content for projection mapping.
Number of Locations and Markets [00:26:33]
Eddie shares that Visual Feeder currently has 70 available locations and 28 active locations in primarily Chicago and New York markets.
Challenges of securing locations [00:27:43]
Eddie discusses the challenges of securing locations for their campaigns and how they compensate for any transitions.
Expansion plans for 2023 [00:29:25]
Eddie talks about their plans to capture more of their market in two specific cities in 2023 before scaling into more cities.
Announcement of new marketplace application [00:30:57]
Eddie announces the launch of their new marketplace application, where advertisers can upload their own content and see how it looks on storefront windows.
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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tim_rowe:
Eddie, I'm excited to have this conversation. We first connected a few weeks back and the concept was really really interesting. So I'm excited to get to unpack that with you here today. But how did you get into a home?
eddie_yang:
Yeah, it's an interest story. Um, I appreciate you. Thank you for having me on the show. Um, Yeah, getting into Ut of home. That's a good question. So I actually got into out of home through art, actually public art. So when we first got into the whole medium out of home advertising, we're actually really. I was inspired by a lot of murals and public art that was sponsored with brands, so Saw a lot of different cool mirrors throughout Chicago, And I always wondered, You know how do we become part of this and I wanted to create service for projecting onto empty window spaces with our indvisuals, and then quickly got into the whole of home world in the aspect of that. So I always love the visceral image, Uh Bill boards and visual content like in here Face, you know, it's like the this year size of it and the physical appearance of it. I always thought was like more was the most engaging type of marketing and advertising a post in digital. So actually I came from a arts world and then just the physical aspect of Bill boards.
tim_rowe:
It makes sense. It makes sense, and that is, you know you, our industry Yode, my dear friend, Rick Robinson says That's the gravitas of of out of home And what what you've done? That's so unique. Engagement is really at the core of what the company does. But what you've done is developed a projection mapping platform that allows advertisers to make projection mapping and store windows, Something that's actually part of a scale able strategy. They're able to buy into projection mapping in a rotation, similar to how you might on a digital bill board versus having to maybe be you. Now limited to a short term, you know, one week projection mapping in a store window, you've kind of taken this, you know different approach of Hey, you know, let's take this really cool technology because it is so engaging and let's make it scaleable. Let's make it something that marketers can build Ampaigns around. Not just have a stand alone activation. When did you realize that there was this industry called out of home? When did you realize like? Oh, there's this. There's this even bigger industry that we're actually a part of.
eddie_yang:
Yeah, that's that's a great. That's a great thing to point. out. I actually did. I came in pretty late in the game of Out of home and like just learning about this new industry. This was actually after our going into texts program, which we'll touch on later. but once we got into texttars, I just started researching bill boards like Stret for an insured transit advertisement. this whole industry called O O. H. I never. I would see these like these letters everywhere and then never understood what it is. But yeah, it's an entire industry based on just physical appearance and physical locations to see advertising. so I learned actually fairly. It was fairly in twenty twenty. Actually, When I actually got started researching when I googled what is out of home. That's actually so pretty late in the game. but yeah, that's definitely Open. a whole new side of the industry and media that didn't know about and how it operates, and the Titan community and network it is as well. Um, so yeah, that as that was twenty twenty is when I started digging into out of home and learning the terms of it.
tim_rowe:
It's very cool. and what you do. It's more than just you know, not to diminish anything that anybody does, But it's more than hanging a screen, and in a, you know, in a public space, Um, you're using. You know, I'm going to cut that. I'm gonta cut that I didn't structure that well, Um, you know any wit's so interesting about what you're doing is that you're combining kind of these these different layers that this is also coming out weird. Hang on.
eddie_yang:
Oh
tim_rowe:
This has actually never happened to me before.
eddie_yang:
yeah.
tim_rowe:
What I want to what I want to articulate. what I want to ask is Without this, this is the sensitive part of Like
eddie_yang:
Yeah.
tim_rowe:
it like, like serving multiple masters of having to buy on the cell side as your, as your
eddie_yang:
Yeah,
tim_rowe:
audience
eddie_yang:
go for it, dude.
tim_rowe:
is walking that fine line in the middle.
eddie_yang:
I won't be as open and like, However you want to express it like,
tim_rowe:
Yeah, yeah, so all right, So this is it? So what you're Eddie. What you're doing is very cool with the projection mapping and it makes sense the art inspiration for getting into out of home. But you had to start somewhere and you didn't pick an easy place to start. By any means you didn't pick. You know. Hey, we're going to start by hanging fifty five inch screens and bars and restaurants. You chose projection mapping and vacant store windows. What was that like? How Did you get the first store? Did you? did you know how to pull this stuff off? Like? What was it? Like zero to one walk us through that. I think it's such an interesting inflection point in any company's history, but particularly with one using physical real estate and technology in such a creative way,
eddie_yang:
Yeah, that's that's awesome. Yeah, so from my background I didn't have any sales like advertising sales background or real estate background, So the first ideation and concept was Hey, we have to find. this was all. Yeah, From from zero, we didn't have any store where any vacant stores or any advertisers at the moment, so we had to start somewhere. It's like Okay, do we start reaching up to brands to sell them this concept, or do we start getting space And then pitching those paces to the brands? So one of our actually, our first clients that we executed this V p with was with Lift ride, share. Um, so in the beginning it was pretty funny because we literally I was. I was going door to door Like calling all these different. You know, any time we drove by a window, you'll see a leasing sign and I'll have a brokers name in. I'll just call them up right away asking them I called maybe ten stores. In the beginning they all said No, they're like. who are you? No, we don't want to deal with you. We don't know what this is tough. I just kept getting those. Um, Luckily, like, I think, it was like the third at the call. Like I finally narrowed down the pitch. I was like Okay, I have to figure out like a different way to pitch this. Um, I was pitching them on. Hey, we can actually project your leasing sign Age for the space, and then we will actually help sell advertisers on to that Well, So then we started getting more interest that we're like Okay, God, yeah, we can help the units by projecting, and then we can so we can on board them, and then at the mean time, try to sell the spaces. So by by giving a valued proposition for the spaces, we were able to land a few locations and then at the same time we met, we met a Senior associate marketing annalist from Lift that was working on at a music festival in Chicago. They were handing out these lift fans. It was like these, you know, for a music vestal that gets hot, the handing out fans and different like souvenirs at the festival And we just went up to them and asked them. Hey, we have this concept. We would love to try to pitch this to you guys. We got their email and then we sent them the mail. the next day of this, The deck that we made Um, with locations that we did it like, actually, contract or security. just like in the like, Hey, we have all these locations was not locked in at all.
tim_rowe:
I love it.
eddie_yang:
It's just because we had to, you know, we had to kind of provide the landlord of someone that was interested at the same time, so we kind of just got loose Esses from both ends until to try to make the connection. Um. But so we went through that process with lift. Um, sent them a pitch deck with the locations Set the whole grand visual as well. We designed this really cool idea of this car that we're going to project onto the windows with the wheels.
tim_rowe:
In fact,
eddie_yang:
Really.
tim_rowe:
Eddi, I've got the lift campaign pulled up.
eddie_yang:
Oh yeah,
tim_rowe:
Let me let me share this
eddie_yang:
okay,
tim_rowe:
because you know here we are talking about something that is
eddie_yang:
Oh,
tim_rowe:
so visual. Um, let me let me pull this up and you can talk us through it.
eddie_yang:
Yeah,
tim_rowe:
How about that? All right
eddie_yang:
Yep.
tim_rowe:
now? this is going to sound silly, But can you see my screen?
eddie_yang:
Yeah, yeah, an seys green.
tim_rowe:
All right? All right. here we go. All right. I'm goin to press play. I think I've yet. I've adjusted the volume and I walk us through. Just talking about the lift.
eddie_yang:
Yep,
tim_rowe:
I mean, just the story of just just as as a quickest side, right like the hustle story of getting in contact with the lift team and now talking about how the relationship has grown
eddie_yang:
Hm,
tim_rowe:
and we're going to look at a really cool campaign here
eddie_yang:
Yeah,
tim_rowe:
that you did with Left, talk us through this.
eddie_yang:
yeah. so this specific campaign was an activation that we created within Chicago's regional campaign within three locations. This was a three months campaign throughout the holidays as well, and it was to activate their round up and donate campaign so users can donate a part of their ride to Chicago public. L. M. So yeah, this was a very cool. Made sense with what we're doing because it was regional based and Chicago base. So this was the the campaign that we actually three months campaign, Which as the first, the first light in the tunnel were like, Wow, Okay, like this is actually something that we can do it. You know, we executed it from zero stories to zero advertisers, which is like. I mean, you know, A lot of times like that was super lucky of us to even be able to have lift as like a first client. We did reach out to men.
tim_rowe:
I mean, I think most most folks listen right now are like, Wait like
eddie_yang:
How did that
tim_rowe:
Lift
eddie_yang:
happen?
tim_rowe:
was your first client,
eddie_yang:
Yeah, yeah,
tim_rowe:
right like that. that. But but, but you shared the story of how it happened
eddie_yang:
Right,
tim_rowe:
right and how any anyone can do that. There's nothing stopping anyone
eddie_yang:
Yeah,
tim_rowe:
from just rolling up their sleeves and go out and go out and get
eddie_yang:
Yeah,
tim_rowe:
it.
eddie_yang:
yeah,
tim_rowe:
So So that campaign was in Chicago. How how many stores? was
eddie_yang:
Those
tim_rowe:
it?
eddie_yang:
three three locations
tim_rowe:
Three
eddie_yang:
with
tim_rowe:
stores
eddie_yang:
a
tim_rowe:
and did Lift? Share any Results with you. Did you get any feedback about impact? any sense of of what it delivered for for the brand Shirley, they were happy with
eddie_yang:
Yeah.
tim_rowe:
with just the community element of it. but
eddie_yang:
yeah, we had dad analycs that we were able to share with them, so even before when we first did that lift one, we had no idea what impression made our Geo path was, so we didn't get any impression ratings on these locations. It was more of just a spectacle campaign that we created experiencial
tim_rowe:
Hm,
eddie_yang:
campaign. So what? the analytic part? we were lacking on that end providing. But we did have trackers in the locations where we, We were able to figure out how many people were walking by each location. But when it comes to like impression terms or results like that was still something that is new to us that we didn't. we're not able to catch for that specific campaign.
tim_rowe:
Still super
eddie_yang:
Uh,
tim_rowe:
cool. I love it.
eddie_yang:
uh,
tim_rowe:
I love the format. I love the ability to do this in a way again. That is in a rotation. That's something that I think is really appealing to a lot of advertisers. Um, you happen to have a very cool founder story. Your co founder is actually your sister. What's it like building a company with a sibling?
eddie_yang:
There's definitely here's a lot of. There's definitely ups and downs. A lot more downs in the beginning, just based on like the dynamics of being an older brother. and like, Okay, When do I become the older brother Would do I become? You know, when my? when? when do I put on like the co? Have the big brother had? So that was something dynamics that we had to figure out in the beginning, but at the end of the day I am so grateful that my sister is, you know, my co founder, And it's like I couldn't add. I couldn't have asked for a better partner Because no matter what at the end of the day, I always know that you know, we both know that we have our our best interest and we fully completely trust each other. you. no matter what At's like. That's that's the most invaluable thing that any co founder can have is like the trust that we have is unlike anything else, so no matter what happens, we get into a little bigger arguments, but at the end of the day we know that we have our best interests and that's what's the best thing about it. But learning how to Navigate went to, you know, steppin as a sibling as older sibling, brother, or that was a struggle for me that I had to figure out and it's gotten a lot better now and I think I know always improving. So we've been working with each other for a little bit over two years now and it's yeah, it's really good now, so I wouldn't have this is learning process that we had to go through.
tim_rowe:
Yeah, I think that that's you know. there's so much, Um, so much, just family tied into out of home right.
eddie_yang:
Hm.
tim_rowe:
So Much of the legacy out of home business is generations of families doing the thing that we're almost passionate about. so I think it's an extra special piece of your origin story and visual feeders history into into out of home your in text stars. And there's probably some folks listening That know what text stars is, and maybe some folks that don't, So I'd love for you to explain what text stars is. Maybe maybe let's just do that explain what text stars is, But why Visual feeder is participating in text stars. And then specifically, how has that helped you to grow fast, Or how that helped you to avoid, maybe making some mistakes and any advice that you you have for other founders that are considering similar opportunities.
eddie_yang:
Yeah, definitely, um. So even prior before joining Text stars, Um, the reason why we joined Textarsis. I had we had. We had this idea of you now utilizing vacant spaces and using advertisers. We were just telling a few friends and you know friends about this idea and then a friend was like, Oh, this is amazing. I would actually invest in this idea So that's what triggered it Were
tim_rowe:
M
eddie_yang:
like, Really investors. I never even thought of it. Come from Art background. I don't think about business, or you know,
tim_rowe:
Bra, You're
eddie_yang:
I'm
tim_rowe:
not
eddie_yang:
not
tim_rowe:
thinking
eddie_yang:
thinking. Yeah,
tim_rowe:
venture
eddie_yang:
I'm
tim_rowe:
capital.
eddie_yang:
not thinking, but
tim_rowe:
I'm goin to raise money
eddie_yang:
I had no idea what venture capital is like. I had no idea what an angel investor or a venture cap. I didn't know the difference. I didn't know. you know. I was completely oblivious of this whole industry of a whole, like started up life. But from that moment when our friend said that that just triggered something at me, I just started research. I was like, Oh investors. how do you get investors with our investors? This whole list and then we stump Upon texts as an accelerator world. He'll provide investment and mentor ship. So we applied to text Stars. We actually applied to. Why? Why Combinator? First? There was another accelerated program. They actually flew us out. Did the interview, but they didn't take us in for some reason, But then we got into texttars and
tim_rowe:
Because it's a bit of a selection process right, Lots of startup supply,
eddie_yang:
Yeah,
tim_rowe:
and then
eddie_yang:
yeah,
tim_rowe:
you go through rounds of interviews
eddie_yang:
yeah,
tim_rowe:
and they. It's like an extended version of Shark
eddie_yang:
Exactly
tim_rowe:
Tank.
eddie_yang:
exactly it's It's just like Th tank when when we're goin through th interview process they were asking us questions like it was a dractangshow like. Oh, what's your revenue?
tim_rowe:
Cool.
eddie_yang:
What's this? What's defensible about? You know you have I P. with proprietary. like everything, They were just like attacking. They're no questioning attacking. But yeah, went through text, so we apply to text. Stars. Tex Tars is a incubator and accelerator where they prepare you for three months To pitch to their network of investors, So that entire three months you're working on you're learning everything about how to you know. your business has to become a score for vestorinshares. You have to learn how to pitch. You learn about investors, like what is? even what is a V. C. How do they get their money? How to what are they looking for? In return, you just learn all aspects and you take the three months to pitch to investors in their network. Essentially, that's the whole program. They prepare you to pitch to investors and to get into these programs as well. It's it's it's on. It's on par with getting into like it's actually hard. Arder to get into Wyceanteture is more than it is to Harvard, and like other
tim_rowe:
Wow,
eddie_yang:
episode, it's like a very. Um, So I never went to a Iv league school My parents always wanted me to, but this was like my version of guys I made into texttarsyeah.
tim_rowe:
It's like Ivy League summer camp. It's start. start, start up, boo camp.
eddie_yang:
Yeah,
tim_rowe:
Yeah,
eddie_yang:
so but yeah, so that's that's the point of texts and they completely. Yeah, they definitely boosted our. You know Net worked for four investors who were able to raise a seed round with point seven million after the textstars a year year after the
tim_rowe:
Wow,
eddie_yang:
texts.
tim_rowe:
congrats
eddie_yang:
Thank you. Yeah,
tim_rowe:
your welcome.
eddie_yang:
to build out this concept in this idea and to really scale it. so yeah, it was. There was definitely great experience And I think any any start up company or any company that would need capital to build an idea, it's a good way to go about it, so it's definitely a good short cut. It's like you know, hating that that star in Mario and just kind of boost you to the next you know.
tim_rowe:
I like that. I like that we're looking forward to the Mario movie coming out. and well, you know, maybe that's a good segued, because now you got me thinking about that commercial, specifically the little Mario car things zooming away there, and how cool that could look on a store window
eddie_yang:
Exactly.
tim_rowe:
And that's really in the opening. We talked about engagement. but that's that's really. what's at the core of all of this, the the entire visual feeder platform, all of the store windows and the Bility to do this in rotation. All of that is I, Just those are features. Those are attributes. that at the core of this we're talking about engagement. How do you define engagement? How do you think about engagement?
eddie_yang:
Yeah, I think engagement as the user wanting to see this are wanting to interact with it. I think a lot of times. Um, you know, in our Dan, we're always going to be. We're always going to have a creative aspect in our inner company where you know, creating engaging and inter active experiences with a out of in the home industry is kind of like our Nes. what we want Provide. Um, so I've always envisioned like What made me Hat might be interested in out of home as well as Si movies. Like I know, if you sell Blade Runner and seeing like these gigantic
tim_rowe:
Sure,
eddie_yang:
colograms, that's that's what visual features aiming towards you know. it's like it's going to. It's bound to happen in the future, where we're going to have these gigantic colograms and interactive um. visuals. And Ah, that's that's I want to make that enter Al ity create cifiinto reality. So that's like my vision and goal to do this. But yeah, engagement. it's going back to engagement. It's it's having. at the end, it's having the viewers as the primary customer, caring about how they see it. Not, you know the client themselves about the advertisements about, care about the view and what they think and how they Experience that.
tim_rowe:
And talk about that from a creative standpoint. Is this is this creative that? Excuse me, come back and we do that and talk about that from a creative standpoint. Is this is this something that the brand is having to develop brand new creative? Obviously, there's some you know. There can be some complexity to designing creative that creates the most engagement on a format like this. What's the right Cree To practice for using a format like yours?
eddie_yang:
Yeah, that's That's a great question, because we're going through that as well. like How much do we step in as visual feeder to try to guide the user or the advertiser in our space, Or how much freedom do? do they just send us content and we just project right. So that's
tim_rowe:
Hm.
eddie_yang:
always something that we want to try and figure out a good medium. At the end of the day, we want to create a new display or a new kind of inventory that has, And these creative capabilities are. Our locations are able to create hologram effects We can create. you know, threetyholograms and you know it's it's a, it's a, and also interactive capabilities where someone could walk in front of the screen and they can move in different ways that can interact with the capturing people's silouets. So we have these capabilities and it's kind of figuring out how do we step in and how do we Try to make it a lot better than you know the current, because of such a new technology as well, So that's that's a good. right now. We're operating more as we're getting content. and then we can enhance it with like suggestions and everything, so we kind of play a small part as a creative agency as well. it's kind of creative agency and a media display agency. That kind of mixed together, but yeah, this is still something that we're working on to trying to figure out what's the Way to navigate this path, But I'm glad you brought it up and it's a good. It's a good question to ask even for us.
tim_rowe:
It's because it's it's always right. It's always the choke point we get to. Well, this is really
eddie_yang:
Uh,
tim_rowe:
cool. I want to do this, except I don't have the creative resources,
eddie_yang:
Yeah,
tim_rowe:
or you know, x y, and it's always that, So it's a good conversation to have up front,
eddie_yang:
Yeah,
tim_rowe:
and I think that the education piece. Really, you know, coming from the publisher is so valuable, right for the brand on the by side. It's something that we can do to better serve our our client. It's right, which is having great collaborative relationships with partners like yourselves. To understand how do we create maximum engagement on this network? How do we create the most out of out of what this opportunity is? Because the end of the day is just space and it's what you do with
eddie_yang:
Yep.
tim_rowe:
it, so we might as well you know, talk about how to do the best
eddie_yang:
Exactly
tim_rowe:
in job possible. How many store fronts do you have now in the market place?
eddie_yang:
Yeah. Currently right now we have around seventy locations that are available and we have a round twenty eight that's live and active with projection. So
tim_rowe:
And what markets are those primarily focused in? If there's anybody listening right now, a brand,
eddie_yang:
M.
tim_rowe:
an agency, Somebody, that's particularly curious about this, where those located
eddie_yang:
Yeah, our two biggest markets are Chicago and New York, Chicago and New York.
tim_rowe:
Hot markets for everybody.
eddie_yang:
Yeah,
tim_rowe:
So there's definitely definitely some opportunity lingering out there in the listening audience right now. And you should definitely get in touch with Eddie. Tell you how to get in touch with Die at the end of this. But Ed just want to come back to something here, which is, we're recycling unused space. This is otherwise vacant, commercial real estate, and that's providing a revenue stream to help offset the cost. The space going unoccupied. But if I'm an advertiser and let's say hey, all of a sudden, the space where I'm advertising gets leased out. How is that going to affect my campaign?
eddie_yang:
Yeah, so our campaigns we have. So we have a lot of different. We were regional base as well, so when we have a least, that's for a specific campaign, we usually lock in that time or the time frame with with the landlord and they're aware of that. Usually, even when the lease is signed for a commercial space, it takes at least thirty plus days to transfer and get the contract ready to flip over for for a full turn over where the keys are handed over. So we definitely Play in that league way time and then we also landlords are aware of the act of the time frame for spaces that we are unable to have at least of a third day turn around. we have. We always have secondary locations that are approved beforehand, so at any time at any given time we're always prepared for any kind of switch where we can. We actually give double the time Now If that ever incurs for the avert Or themselves, so it would, It would almost be better if they did find. You know if they did have to switch, Because then there, their campaigns could be twice as long. but yeah, we have. We have a few scenarios or were able to prevent any kind of transitions. But if there are transitions were also compensate by adding additional time as well.
tim_rowe:
And
eddie_yang:
you know.
tim_rowe:
from a adding new markets perspective, Are you? Are you planning to go deeper in the markets that you're already in? Is it more markets? What's what's kind of the growth plan for twenty twenty three and beyond? Obviously we've gotta E've got to fill space and grow responsively.
eddie_yang:
Yeah,
tim_rowe:
But what's what's the long term vision?
eddie_yang:
Yeah, I think for right now for twenty twenty three, we want to really capture more of our market in these two specific cities and really gain a mass a larger footprint, because we have operations that's more tightly nit. Once we you know can operate very smoothly within these two cities, we can just replicate that into the next city. instead of spreading ourselves too thin in having you know, in too many different spaces, we want to operate very smoothly very efficiently in the specific region and really Have our footprint there and then we'll scale into more cities.
tim_rowe:
Because not only are you building, you know, kind of first in class projection mapping network platform Here, you're also building a two sided marketplace.
eddie_yang:
Hm,
tim_rowe:
You know, As if one thing weren't hard,
eddie_yang:
Yeah,
tim_rowe:
you know both of those things or challenging. So
eddie_yang:
Yeah,
tim_rowe:
it's balancing that new supply with new demand and being able to do that in a way that you can scale. So a door dash Alla grub hub,
eddie_yang:
Yep,
tim_rowe:
You doing it And that's exciting to watch Eddie. Anyone that is interested wants to learn more. wants to get in touch with you to look into doing some campaigns together. Where do they go? Give him the Latin law?
eddie_yang:
Yeah, you can visit w. w. dot visual feeder dot com. We have an inquiry bound in there to submit any kind of information. We also are launching our Market Place application, which is completely new. This is actually a first. announce on this
tim_rowe:
Oh, tell me more.
eddie_yang:
so
tim_rowe:
tell me more.
eddie_yang:
app Dot Visual Feeder, Dot Com is where you can go to check out all of our inventory and you can. actually, it's a market place where you can go in and upload your own content and see how they'll look. The window fronts celdemographic, So ap a p, P. dot visual feeder dot com. Yeah, so visit there and you can submit inquiries in there as well, But those are our email. You can email Hello at Visual Feeder dot com.
tim_rowe:
Right on. I just pulled it up. Let's let's look at real quick. Hang out. I got it up. Yeah, this is super clean. I mean it's It's a modern real estate shopping type of experience. You can see lots of great creative. This is.
eddie_yang:
Yep,
tim_rowe:
this is awesome. I'm going to.
eddie_yang:
Uh,
tim_rowe:
I'm going to go share
eddie_yang:
uh,
tim_rowe:
this with my internally as soon as we get
eddie_yang:
Cool
tim_rowe:
off.
eddie_yang:
of cool.
tim_rowe:
This is awesome
eddie_yang:
yeah,
tim_rowe:
and you can see just the variety of of different types of store fronts and what those windows Look like. I mean,
eddie_yang:
Yeah,
tim_rowe:
this is obviously an incredible structure. Here
eddie_yang:
Yeah,
tim_rowe:
are these all through? Is it through commercial real estate groups? Is it one off owners like? Is it a mixed bag of
eddie_yang:
Yeah,
tim_rowe:
kind of all the above?
eddie_yang:
yeah, it's a mixed bag. We have a lot of locations from jail that partner with and then mix bag some of our one off owners. Yeah, so it's really a lot of different. We have a few mall locations as well, but there in Mentor, so yeah,
tim_rowe:
Yeah, this is awesome.
eddie_yang:
yeah,
tim_rowe:
I'm so excited to watch
eddie_yang:
Uh,
tim_rowe:
you guys grow and
eddie_yang:
awesome,
tim_rowe:
and to see what you're do in the space. This is definitely something that's exciting. Eddie.
eddie_yang:
Thank you.
tim_rowe:
Thank you so much for
eddie_yang:
Thank
tim_rowe:
being
eddie_yang:
you
tim_rowe:
here.
eddie_yang:
so much. I really appreciate it. Thank you so much
tim_rowe:
Absolutely.
eddie_yang:
awesome.
tim_rowe:
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