Article Referenced:
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/
Your Motionworks Marketing Minute data nugget:
https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.html
And yes...Flipkart does a TON of OOH
https://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoor
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