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June 17, 2022

The Power of OOH for Streaming Platforms & The Online Ad Platform We …

We Know a Little Bit More About Netflix’s Advertising Plan https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html Video streaming platforms return to splurge on outdoor advertising https://www.livemin...

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June 16, 2022

Sports Betting, The Economy and Ad Spend, and a New Startup Emerges

From Globe Street... New Fed Numbers Show Zero GDP Growth at Best globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403 From Legal Sports Report... Data Shows Sp...

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June 16, 2022

The Recession Ahead and How to Prepare

Articles cited: Inflation in America may be even worse than thought https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought Consumer spending declines in May amid high inflation...

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June 9, 2022

NIL Opportunities (And Beyond!) w/ Deanna Berry, Chief Operating Offi…

We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influence...

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May 26, 2022

Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook…

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences. Mobilads is a data-driven advertising platform...

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May 16, 2022

Not an episode, but an Out-of-(Home)-Office message...

See you in Marco Island! Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70%...

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May 5, 2022

Building Brand Trust with Local Communities ft. Evan Brandoff Co-Fou…

Evan Brandoff, CEO & Co-Owner of LeagueSide, chats about why and how brands can connect with local communities through youth sports leagues. LeagueSide is the nation’s leading community sports sponsorship platform. They make ...

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April 28, 2022

Episode 101 - The OOH Journey w/ Kristy Schlepp

We are redefining Objective Operations on this episode of OOH Insider! Kristy Schlepp, CEO of Outdoor Nation (ODN), chats about how to empower team growth and accomplish company objectives to improve productivity. Outdoor Nat...

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April 21, 2022

OOH Insider Turns 100! Back to the start w/ James Heller, CEO of Wrap…

Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home adv...

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April 14, 2022

Creative Over Everything w/ Wes Frick

The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successfu...

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April 7, 2022

Answering 'What is Programmatic DOOH?', Once And For All!

It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs. DO...

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March 31, 2022

Place-based Marketing w/ Mary Perrella

Vengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the...

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March 24, 2022

The Immersive Revolution w/ Bob Johns of BOLDSITE Media

Bob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences. BOLDSITE Media, is a destination media company that creates bo...

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March 17, 2022

"A DigiVan and an NFT walk into a pub" w/ Jess Fitzpatrick

Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them. Buyers and Sellers Media PLC is an out-of-home media who...

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March 10, 2022

Back Office Automation w/ Author & Sandline CFO Glenn Hopper

On this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age , dives into back-office automation, private equity versus venture capital...

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March 3, 2022

Interactive Content & The Shark Experience w/ Nick Haggard

We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to ...

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Feb. 24, 2022

Automotive Brand Awareness w/ Matt Raymond

It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage yo...

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Feb. 17, 2022

CEO of Tiger Party Rafale Chang

We are back from our hiatus! And boy did we come back with a huge show! As we see more media owners wanting to convert static units to digital, we see the emergence of more LED trucks and other LED …

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Dec. 30, 2021

Episode 090 - The Lead Machine w/ Jeanne Hopkins

Jeanne Hopkins, Chief Revenue Officer at OneScreen, joins us this week to chat about OneScreen’s goal to support supply and demand-side partners and grow their businesses. Takeaways How can you as a company look bigger than y...

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Dec. 27, 2021

Episode 089 - Uniting An Industry w/ Becky Smith

Get ready for a super interesting episode this week! Becky Smith, Enterprise Manager at IBOUSA, discusses how we can unite as an industry and secure a seat at the table. IBOUSA is a networking group of independent business op...

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Dec. 16, 2021

Standing Out with Quality Content

In this episode of OOH Insider, John James, Founder of SignBird, discusses how to bridge the gap between content quality and design to strategically get advertisers excited for out-of-home. SignBird is an out-of-home service ...

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Dec. 9, 2021

BONUS! Hot Takes w/ Noah Peshkopia

"No one has ever taken photo in front of a Facebook ad" - Tim Rowe Bonus content from last week! Listen in to get some behind-the-scenes content of some real, raw, and truthful takes on Out of Home. Noah Peshkopia, …

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Dec. 2, 2021

Tim Rowe's Path to OOH w/ Noah Peshkopia

A change up this episode! Instead of being the interviewer, Tim becomes the interviewee! Noah Peshkopia, Geopath Certified student at Centenary University, switches things up on this episode of OOH Insider. Get the inside sc...

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Nov. 18, 2021

Programmatic 101 w/ Adam Malone of Screenverse (Part 2!)

On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home. Screenverse is a specialized provider of ad management and monetization for digital...

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