Videos

Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc. (https://www.linkedin.com/in/bill-harvey-9581801/) , unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the…

Ever wondered about how addressable TV came to be? Emmy-winning researcher Bill Harvey shares why resonance trumps attention and how his team's innovations have shaped 40+ years of advertising: 🎯Driver Tags: The secret to what truly drives behavior. 🤑Resonance vs Attention: Ads that resonate boost sales more than attention metrics.…

Can anyone confidently answer this ONE question about advertising? Maybe. But probably not. Though I do know some AI-powered MMM's that are real damn close. Prescient.ai helped a B2B medical supply company predict their sales outcome from advertising to within 2% accuracy - 84 days in advance. That's almost an…

How AI media buying tools make money With the founder of an AI media buying platform https://www.theoohinsider.com/daypart-ai/

What are the challenges of a DSP's business model? Hint: High-volume, low-margin businesses all have this same problem 🤔 Shoutout @aripap Watch or listen to the entire episode with Daypart.ai Founder, Jeromy Sonne, here: https://www.theoohinsider.com/daypart-ai/

Lessons from other channels: We watched broadcast tv dollars become an entirely new category (CTV). 'Retail Media' seemingly appeared overnight and largely left DOOH out of the playbook when 85% of retail happens offline and well, place-based media is the O.G. of Retail Media. What can DOOH learn as Audio…

Is audio really the ultimate undervalued media play? DOOH + Audio = $$$ Someone please figure that out. Hear Jeromy Sonne's take on why now is the time to figure out audio advertising 🎧https://www.theoohinsider.com/daypart-ai/

Let's geek out... How can AI shape the future and impact today? Hear about it from Daypart.ai Founder, Jeromy Sonne, here: https://www.theoohinsider.com/daypart-ai/

LESSON: Be close to the problem - listen to your customers. ⚠️ You are not the customer ⚠️ And the unit economics on this lesson can be cRaZy! Hear about how Jeromy has used this lesson to lead Daypart.ai through their evolution from DSP to AI-powered ABM platform for building…

"These are the platforms you should use, the amounts you should spend, and the outcomes you should expect" We'd all like that, right? We feel you Jeromy, we feel you. Get the whole conversation here: https://www.theoohinsider.com/daypart-ai/

An AI agent to literally do your bidding for you... AI is probably going to change your role. The question is, will you define that future? Learn about Daypart.ai's evolution with Founder, Jeromy Sonne here: https://www.theoohinsider.com/daypart-ai/

Everyone has an education gap to overcome - what's yours? Define it. Or don't. Your lack of prep is someone else's growth strategy. Start with this conversation: https://www.theoohinsider.com/daypart-ai/

Why should you listen to this episode with Jeromy Sonne, Founder of Daypart.ai? Hot takes on Hot takes on Hot takes. Go here: https://www.theoohinsider.com/daypart-ai/

You want to learn about marketing? Do more marketing. Simple, right? Not really. Hear Daypart.ai Founder Jeromy Sonne's sweaty startup story here: https://www.theoohinsider.com/daypart-ai/

You're a B2B marketer - where is your time best spent? It's probably not on monotonous tasks that are being automated away. It's probably closer to the problem, closer to the creative. Hear about how AI is changing the way modern marketing roles look today: https://www.theoohinsider.com/daypart-ai/

(AdTech + Martech) x Cloud = The Future of Advertising And the future is here. How do you fit into the marketing mix and how does your role influence outcomes? Push yourself beyond the echo chamber music with this episode: https://www.theoohinsider.com/daypart-ai/

How does data inform strategy? And how does strategy align to measurement? There are lots of moving parts but Jeromy makes them easy to understand. Get the whole conversation here: https://www.theoohinsider.com/daypart-ai/

The ABM Advertising Revolution x The AI AdTech Evolution = $$$ Want to learn about the impacts for media publishers and brands? Start here with Daypart.ai Founder, Jeromy Sonne on OOH Insider: https://www.theoohinsider.com/daypart-ai/

Why 70% of B2B Marketers Are Embracing ABM Advertising 💡 - Accelerate the sales cycle - Increase conversion rates - Decrease CAC Learn how brands are doing it with Jeromy Sonne and Daypart.ai: https://www.theoohinsider.com/daypart-ai/

How is Daypart.ai actually using AI to help B2B marketers close more deals with ABM? Good question, find out here: https://www.theoohinsider.com/daypart-ai/

Want to build Gen AI video ad creation to your platform? Don't build it - plug it in! Get API access for Gen AI that could replace the need for traditional production being the limiting factor for TV-ready ads. Find out how Streamr AI is solving this for brands and…

The IAB is taking CTV ad format guidelines very seriously. How do YOU think about CTV and DOOH ad formats? If you're not thinking about all of the innovations and how they could impact you, get started today here: https://www.theoohinsider.com/streamr-ai/

How is CTV FAST publisher, STIRR thinking about AI-powered tooling? Find out from Streamr AI Founder, Jonathan Moffie here: https://www.theoohinsider.com/streamr-ai/

Did you know that 25% of CTV is only available with Linear? What challenges does that present and how does Streamr AI solve them? Find out. Get the whole conversation here: https://www.theoohinsider.com/streamr-ai/