Videos

The Super Power of One-to-Many: Why DOOH Can Win The Moment of Programmatic Get the whole conversation with Eric Tilbury, Senior Director of Ad Ops at Inuvo, here: https://www.theoohinsider.com/erictilbury-rtb/

By the end of 2025, 70% of the internet won’t be addressable. The game isn’t chasing IDs—it’s reaching audiences + proving outcomes. DOOH, video, & contextual strategies shine here: 🎯 Reach vs Addressability 📊 Outcomes vs Clicks The job-to-be-done? Redefine measurement. Our submission to the argument can be found here:…

Programmatic DOOH Case Study Guinness: When temps hit 5–7°C, it’s magic pour time. 🍺 Free pints + programmatic DOOH 📍 Ads within 1km of pubs 📈 100K extra pints sold, +13% YoY winter sales 💰 +18% revenue Cold weather = cold, hard results.

Locala started as a mobile-first DSP so they understand the importance of location. Find out how they're leaning all the way into DOOH as a new omnichannel lever for their advertisers and brands: https://www.theoohinsider.com/locala-ed-silhan/

We've been telling you for years that "Measurement" to advertisers is NOT what "Measurement" means to The Big I "Industry" and if you want to win more dollars, it'd be a good strategy to lean into what buyers want vs what the echo chamber thinks you need. How DOOH publishers…

"100% I BUY DOOH ON DIRECT DEALS" - Programmatic Buyer While The Big I "Industry" wants you to believe that plugging into programmatic pipes will bring you magic mailbox money, we'll continue bringing you the truth. We're just gonna leave this here... Get the whole conversation: https://www.theoohinsider.com/erictilbury-rtb/

If this resonates with you, take it as a signal to lean in to the hard conversations. Get the whole chat with Eric Tilbury, Senior Director of Ad Ops at Inuvo, here: https://www.theoohinsider.com/erictilbury-rtb/

User-based attribution: great for clicks, bad for the big picture. View-thru? Tracks impressions but overcredits passive exposure. For programmatic, this can mean: ❌ Incomplete performance data. ❌ Misaligned metrics. ❌ Undervalued DOOH + brand-building campaigns.

WHAT IS 'GOOD PROGRAMMATIC INVENTORY'? Get the breakdown on what buyers really want. Get the whole conversation with Eric Tilbury, Senior Director of Ad Ops at Inuvo, here: https://www.theoohinsider.com/erictilbury-rtb/

Did you miss the Programmatic Primer? If so, get it here: https://www.theoohinsider.com/programmatic-primer/ The Prospectus is coming and after that? The Playbook. Get in the game.

Follow the money: how bad incentives are ruining programmatic advertising for brands and publishers Get the whole conversation with Eric Tilbury, Senior Director of Ad Ops at Inuvo here: https://www.theoohinsider.com/erictilbury-rtb/

If you want to hear how cutting-edge brands are using Programmatic DOOH AND Unpack the Trends the industry loves to share but never seems to explain, then start here: https://www.theoohinsider.com/programmatic-primer/

How can you win more PSA budgets and make them more impactful? Hear from Eric on this and the challenges facing programmatic here: https://www.theoohinsider.com/erictilbury-rtb/

How the programmatic ad ecosystem has been gamified for KPIs vs Real Outcomes that matter to brands Get the whole episode here: https://www.theoohinsider.com/erictilbury-rtb/

Talking through the challenges and opportunities for DOOH with MMM Hear Eric's thoughts on why it could balance the scales and how you can do your part as a publisher to win more market share: https://www.theoohinsider.com/erictilbury-rtb/

"How do you think about DOOH impressions?" Listen to the whole conversation to find out which type of measurement Eric thinks will help DOOH grow fastest. Hint: It has NOTHING to do with counting impressions 😉 Get the whole conversation here: https://www.theoohinsider.com/erictilbury-rtb/

Check out this trailer from our conversation with Eric Tilbury, Senior Director of Ad Ops at Inuvo: https://www.theoohinsider.com/erictilbury-rtb/ What you're guaranteed to learn: 🌟 Embrace Holistic Measurement: Shift the focus from traditional ID-based attribution to a more comprehensive approach that considers overall outcomes and KPIs. 📊 Utilize Marketing Mix Modeling…

Is your attribution strategy like THIS?! We all know this kid. But is "this kid" is your measurement framework? It could be. Get the whole conversation with Eric Tilbury here: https://www.theoohinsider.com/erictilbury-rtb/

Most Brits think only 10% of UK electricity is low-carbon (it’s actually 55%). OVO saw an opportunity: 💡 Real-time API + AI = OVO Energy Forecast. ♻️ 37K households joined Power Move. 💰 £250K in credits earned. 🏆 2024 Marketing Week Award winner.

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution. Ed shares…

💡 Here’s what you’ll learn: How Locala transitioned from a mobile-first DSP to an omnichannel powerhouse 🌍 The Role of Generative AI in Hyper-local Audience Targeting and Campaign Optimization 🤖 Why accountability, attribution, and flexibility are the future of DOOH 📈 Practical tips for DOOH publishers to win more with…

How do you solve friction-filled workflows with automation? As OOH becomes more digital and DOOH becomes more programmatic, how are publishers solving the problems that allow for actual growth? Find out with Al from FatTail here: https://www.theoohinsider.com/fattail-automating-dooh/

"DIRECT SALES" doesn't mean "ANTIQUATED SALES" process It means relationships, problem-solving, human-creativity. So enable more of that by automating the friction-filled parts. Making the logic's case for brand dollars: https://www.theoohinsider.com/fattail-automating-dooh/

REDUCE FRICTION, NOT VALUE Want Higher CPMs? Better yield? "Going Programmatic" probably isn't the answer. And if someone on your executive team is offering that as the answer? They have no clue what they're talking about. Cut through the Noise, Get the Signal: https://www.theoohinsider.com/fattail-automating-dooh/