Videos

In this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape. They highlight how more media is being pushed through #programmaticadvertising channels, making it easier for agencies and buyers. They also emphasize the flexibility and convenience of…

In this episode, Tim Rowe (host) (https://www.theoohinsider.com/team/tim-rowe/) and Jason Eckerling (https://www.theoohinsider.com/guests/jason-eckerling/) (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape. Connect with Jason on LinkedIn here. (https://www.linkedin.com/in/jason-eckerling-5200094/) They highlight how more media is being pushed through programmatic channels, making it easier for agencies and…

It can be easy to "lose yourself in the moment" Eminem warned us about that. And sometimes what happens when we do is that we lose sight of what's going on around us and the objects in our mirrors? Well they appear much larger than they are in real life.…

Is Conflict Inherent To Part Of #Innovation? It sure is, so get used to it. But how do you bridge the gap between the way it is and the way it could be? 🤷‍♂️ Hear from #oohadvertising tech #startup co-founder and CTO of Lucit, Eric Kubischta. And get this entire…

What is the issue with software development that founders should know before getting started? It's the old Henry Ford quote... "If I had asked people what they wanted, they would have said faster horses."🏇 Which means that you're going to have to get dirty and do some really uncomfortable work…

Ever wonder how those #digitalbillboard ads get on there? How do you control #oohadvertising just like #instagramads with dynamic creative control? Well, you use Lucit. Hear about the moment Eric and Gina discovered they could control the information being displayed on digital billboards and screens in the real world. And…

How #advertisers reach #philly using transit ads (above and below ground) 🚉 to reach their audiences Creating a memorable #brand campaign is about creating #engagement How do you do that as a literal part of someone's daily journey? Be immersive. Check out the entire conversation on OOH Insider here: https://www.theoohinsider.com/unlocking-the-value-of-transit-advertising-a-discussion-with-intersection-media-ceo-chris-grosso/

Have You Ever Seen Those 'LinkNYC' Kiosks In #NYC And Wondered What They Are And Who Operates Them?! They provide free Wi-Fi 📶 for the community And act as a community messaging board 📢 Provide important announcements ⏱ And they might just be the most dominant #advertising formats for covering…

How Public-Private Partnerships Like Intersection Media + NYC Benefit The City And Drive Revenue 💰 Straight from the top, Intersection Media CEO, Chris Grosso Check out the entire conversation on OOH Insider here: https://www.theoohinsider.com/unlocking-the-value-of-transit-advertising-a-discussion-with-intersection-media-ceo-chris-grosso/

Think about this for a second... You're running late for work and in a panicked rush to the train station. You park your car and run to the platform. You wait... No train. Did you miss it? Should you wait? You check the overhead monitor. "Phew"...made it. All made possible…

How are cities continuing to change post-COVID and what is the opportunity for a #brand? Are they back? 💃 Are they dead? ☠ What's the story... Hear from the CEO of one of the biggest city-focused media companies in the world, Chris Grosso, of Intersection Media (and #NYC resident and…

THIS one secret is what makes #oohadvertising the superpower of iconic #brands 🤫 Because when you own attention it makes you look like the wolf 🐺of #wallstreet, all like... "I'm not f#ck*n leavin!" Ownership. Outright ownership is the secret to building a dominant brand. Check out the entire conversation on…

What sorts of things do #ads in big cities make possible? Find out from Chris Grosso on exactly what Better #brands Better #communities Chris Grosso on the 1's and 2's Check out the entire conversation on OOH Insider here: https://www.theoohinsider.com/unlocking-the-value-of-transit-advertising-a-discussion-with-intersection-media-ceo-chris-grosso/

Whether you're a #qsr or a fine dining restaurant, heck any business for that matter! Targeting based on location (for marketing) IS best practice 🏆 BUT Have you considered how to unlock the power of #hyperlocal ad campaigns with #oohadvertising with data-driven targeting? 🎯 Something to think about 🎧 Check…

Ever see Blade Runner? Eddie's Dream Is To Make Sci-Fi A Reality, Hear About How He Intends To Do It And check out the entire conversation here - https://www.theoohinsider.com/visual-feeder/

A Marketplace For Digital Projections In Store Windows In Chicago And New York?! 🤯 Really, need we say more? Check out app.visualfeeder.com where you can: 1) Find the perfect store windows on busy city streets 📷 2) Mockup your creative and see what it will look like 🎨 3) Launch…

How do you manage the #commercialrealestate leasing and #advertising to drive revenue and #marketingroi? The whole business model is interesting and it can't be explained in :19 seconds but this is a teaser to an entire conversation with Visual Feeder Founder Eddie Yang and you can check it out here:…

What's It Like Running A #startup With Your Sister? Hear from #ycombinator company Visual Feeder #founder Eddie Yang and check out the full episode here - https://www.theoohinsider.com/visual-feeder/

Do You Know The Difference Between #venturecapital And Angel Investors? It's Okay, Neither Did Eddie Eddie is the founder of a company called Visual Feeder and he appeared in a full-length conversation with Tim Rowe, The #ooh Insider which you can check out here - https://www.theoohinsider.com/visual-feeder/ There's even a #generativeai…

You Landed #Lyft As Your First #Client?! 😵 #Founder stories rock, hear from Eddie Yang on his. Find the entire conversation here - https://www.theoohinsider.com/visual-feeder/

Simply put, this is about legacy. And even though it's not mine to share, it's always been one of my favorites to share as a storyteller. Originally aired on April 27, 2020, I asked Daniel Wilkins about his OOH origin story and this was his answer. Take time to remember.…

Nathan Yeung, founder of Find Your Audience says "it's as easy as flipping it upside down". Flipping what? Find out. Even though it might appear to everyone else that you made a mistake, you cash checks.

Everyone says you can't measure the impact of a billboard or other OOH #advertising but that's just not true. From attribution suites like Accretive Outcomes to the "Poor Man's Brand Lift Study" via Google Search Console like described here by fractional CMO, Nathan Yeung It's free and it's easy. Now…

It's no longer acceptable to do marketing just for the sake of marketing. Today? It's gotta count. More than ever. So how do you create a northstar for your #marketing and #advertising? Think about what it means to create "impact" and go from there. From there, it's about #storytelling and…