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Videos

March 7, 2022

You Have Done Everything Within The CTV Space. Now What?

The CTV space has exploded during the pandemic. Ryan Bricklemyer says that if you think you have done everything within the CTV space, look to alternatives, such as Octopus, to get it in front of more eyes. For more tips and tricks on how to engage and interact with your…

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March 4, 2022

How AdMobilize Recommended Where Venuex Should Place Their Screens

AdMobilize has recommended where VenueX should put their future screens and discovered the commonalities between screen placements. Brian Fitzgibbons discusses these venue screen locations and how to influence the most people. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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March 3, 2022

#OBIE Finalist - Hunt a Killer - Austin, Texas #whokilledbeth

Have you seen this incredible campaign from #huntakiller ? If not, you should! Pulled off by OneScreen.ai with the help of some amazing partners, this campaign is an OBIE finalist (like the Grammy awards of #OOH campaigns)

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March 3, 2022

Are Brand Managers Clouded By What Works Over What Is Engaging?

Sometimes the ads that are heavily brand-driven are not the ads that are the most engaging for audiences. Nick Entwistle shares his secret to creating an engaging ad through simplicity and a restricted timeline. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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March 3, 2022

Episode 093 - Interactive Content & The Shark Experience w/ Nick Haggard

We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase! Join…

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March 2, 2022

Episode 074 - Shane Hutton - Simplifying Billboard Advertising

Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising. Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies. Takeaways - “If you are trying to sell somebody and you are…

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March 2, 2022

How Octopus Interactive Delivers Highly Relevant Advertisements

Octopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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March 1, 2022

Why Less Is More When It Comes To Advertising

Less is more. Consumers don’t need to have a complete explanation in out-of-home. Create an emotion through a few words or visuals to create a deeper impact. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 28, 2022

Episode 073 - Yanick Déry - The #IAMOOH Movement

We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign. The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility…

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Feb. 28, 2022

What Is The Difference Between OTT And CTV?

Out-of-home currently looks a lot like the CTV environment. The industry is now looking into doing things that CTV could never accomplish. Ryan Bricklemyer goes more into detail about the differences between OTT and CTV on the OOH Insider Podcast, check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 25, 2022

Why You Need To Establish Effective Communication Within Your Team

Establish a communication flow with your team early on. Understand their lifestyle to understand the culture they work within and vice versa. Head to the OOH Insider Podcast to learn more tips on establishing good communication in the workplace!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 24, 2022

Why You Need To Stay Ahead Of The Market

Knowing and understanding the market will help you succeed when going into your line of work. Joe Quattrone explains the importance of this knowledge and how you can use it in your career. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 24, 2022

Episode 092 - Automotive Brand Awareness w/ Matt Raymond

It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage your target audience within your community. Team Automotive Group is a dealership…

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Feb. 23, 2022

Why Visual Aesthetics Are So Important For Billboard Campaigns

Billboard campaigns are a mixture of selling the brand and the visual aesthetic. The visual is what engages the consumer to seek out more so it is important to take into consideration the aesthetic just as much as selling the brand. To learn more, head to the OOH Insider Podcast!👇🏻…

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Feb. 22, 2022

How Some Apps Are Increasing Their OOH Presence

Startups that are building double-sided marketplaces, such as apps that create a community between the buyer and seller, are increasing their OOH presence. Joe Quattrone shares the best practices that your team can adapt to modify your brand strategy to reflect the needs of a rapidly evolving market. Check it…

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Feb. 21, 2022

How 'Sign O' The Times' Explains The Iconic Sunset Strip Billboards

This film was created to tell the story of the billboard in a way that has never been done before.🎬 It emphasizes the opportunity for brands, entertainers, or artists to connect with an audience in a way that is larger than life and on a medium that can make an…

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Feb. 18, 2022

The Elements That Make An Effective Ad Campaign

In an ad, every element matters. From the contrast to the visual to the information. Shane Hutton tells billboard creators to keep it simple. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 17, 2022

How Billboards Are A Form Of Artistic Expression

Infusing art and advertisement into a billboard creates a canvas for online expression.🎨 The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through modern art installations with a human, objective eye. To learn more, head to…

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Feb. 17, 2022

Episode 091 - CEO of Tiger Party Rafale Chang

We are back from our hiatus! And boy did we come back with a huge show! As we see more media owners wanting to convert static units to digital, we see the emergence of more LED trucks and other LED formats. In this episode of OOH Insider, Rafale Chang, CEO…

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Feb. 16, 2022

The Creation Of Rock 'N' Roll Billboards On The Sunset Strip

Jac Holzman, owner, and founder of Elektra Records was the first to create a billboard for a rock ’n’ roll band or artist.🎸 This sparked the boom of rock ’n’ roll billboards on the Sunset Strip. To learn more about the impact these billboards made, head to the OOH Insider…

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Feb. 15, 2022

The Long-Lasting Impact Of Billboards On The Sunset Strip

These billboards created an experience that had a long-lasting impact.🤘🏻 They provided a bold way to share messages and relate to the community. To learn more about the Rock ’n’ Roll Billboards of the Sunset Strip, head to the OOH Insider Podcast👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #rocknroll

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Feb. 14, 2022

How L.A Billboards Were A Symbol Of Success For Rockstars

Billboards became a symbol of success for rockstars from 1967-the 1980s.🎸 They were iconic and a way of artistic expression. To learn more about the Rock ’n' Roll Billboards of the Sunset Strip, head to the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #rocknroll

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Feb. 11, 2022

How IBO Has A Mission To Be All-Inclusive

Networking with advertisers from all different backgrounds is important for IBO’s mission. IBO prides themselves on being inclusive and always evolving. Becky Smith chats about how people in the out-of-home industry can network and share experiences. Check it out on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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Feb. 10, 2022

What Is Tasty Ad?

Tasty Ad is a sales and design tool for out-of-home advertising. Shane Hutton tells us how his company provides billboard design software, ad design, news, tips, and freebies. Check it out on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing

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