Videos

Target audience insight has never been more powerful. Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that we know how to acquire MORE "best customers". Brian Rappaport has helped…

Target audience insight has never been more powerful. Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that we know how to acquire MORE "best customers". Brian Rappaport has helped…

Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times. And if you've been around Out of Home, you'll know that Andrea is a thought leader…

Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times. And if you've been around Out of Home, you'll know that Andrea is a thought leader…

Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times. And if you've been around Out of Home, you'll know that Andrea is a thought leader…

Being an entrepreneur will teach you a lot of things. It teaches you how to lead, how to find opportunity, and how to constantly be adapting to the world around. Jean-Paul Gedeon is an entrepreneur who has all of that (and more) built-in to his DNA and refined by a…

Being an entrepreneur will teach you a lot of things. It teaches you how to lead, how to find opportunity, and how to constantly be adapting to the world around. Jean-Paul Gedeon is an entrepreneur who has all of that (and more) built-in to his DNA and refined by a…

The term "Gamechanger" gets used a little too often these days. In fact, it's becoming kinda like YOLO (which died way too young, ironically). Stedman Cleveland was an OOH Outsider until he found a billboard for a Broadway show that made him want to buy tickets. Then he went on…

The term "Gamechanger" gets used a little too often these days. In fact, it's becoming kinda like YOLO (which died way too young, ironically). Stedman Cleveland was an OOH Outsider until he found a billboard for a Broadway show that made him want to buy tickets. Then he went on…

Coming into the Out of Home industry from digital marketing can feel a little bit like being in a foreign country where you don't speak the language. But as in life, you either adapt and overcome or get swallowed up. For Jonnathan Trilleras, being a progressive thought leader isn't a…

Coming into the Out of Home industry from digital marketing can feel a little bit like being in a foreign country where you don't speak the language. But as in life, you either adapt and overcome or get swallowed up. For Jonnathan Trilleras, being a progressive thought leader isn't a…

Have you ever seen a 3D billboard? You know, a 35 foot Great White Shark that looks like it is going to attack right off the side of a billboard? Well if you thought Sharknado was scary, then you may just want to take a detour around Tampa. With legendary…

Have you ever seen a 3D billboard? You know, a 35 foot Great White Shark that looks like it is going to attack right off the side of a billboard? Well if you thought Sharknado was scary, then you may just want to take a detour around Tampa. With legendary…

What does it mean to be 'authentic'? No, serious question here. What does it mean? To some, being 'authentic' is the mirage we create for superficial consumption. You know the ones, where everything seems to just be going right for them. Shoot, social media has all but incentivized it but…

What does it mean to be 'authentic'? No, serious question here. What does it mean? To some, being 'authentic' is the mirage we create for superficial consumption. You know the ones, where everything seems to just be going right for them. Shoot, social media has all but incentivized it but…

Inside of politics, everyone has their favorite candidate but for millions of Americans that consider themselves 'Independent', they are looking for a candidate who aligns with their values. How will they find that candidate? Well, it works a whole lot better if the candidate finds THEM first. Brian Armstrong of…

Inside of politics, everyone has their favorite candidate but for millions of Americans that consider themselves 'Independent', they are looking for a candidate who aligns with their values. How will they find that candidate? Well, it works a whole lot better if the candidate finds THEM first. Brian Armstrong of…

The value of a business' database may very well be the entire value of a company. "That's ludicrous!" you may say. "Is it?" may say I. If every piece of your business was suddenly gone and you needed to restart, what would you need first? A computer? A truck? How…

The value of a business' database may very well be the entire value of a company. "That's ludicrous!" you may say. "Is it?" may say I. If every piece of your business was suddenly gone and you needed to restart, what would you need first? A computer? A truck? How…

Cheap, Fast and Good...pick 2! Have you ever had a client who wanted to pay less? Ever have one who told you all about the "guy who is willing to do it for 1/2 the price"? If so, you're going to love this Special Edition episode of 'Could ya, Should…

Watch the video on YouTube here: https://youtu.be/dlfUdqWu9rA Cheap, Fast and Good...pick 2! Have you ever had a client who wanted to pay less? Ever have one who told you all about the "guy who is willing to do it for 1/2 the price"? If so, you're going to love this…

Do you advertise? If so, you've probably had a campaign just flat out NOT work. Have you ever wondered why? 🤔 ❓Was it the targeting? Was it the message? ❓Was it the creative? ❓Would you like to know BEFORE it's an epic flop? Being able to consistently run winning campaigns…

Do you advertise? If so, you've probably had a campaign just flat out NOT work. Have you ever wondered why? 🤔 ❓Was it the targeting? Was it the message? ❓Was it the creative? ❓Would you like to know BEFORE it's an epic flop? Being able to consistently run winning campaigns…