Insider Insights
Oct. 20, 2023
The Fractional CMO Playbook: Expert Strategies for Marketing Success
In today's ever-evolving business landscape, marketing success is not just a luxury, but a necessity for companies to thrive and stay ahead of the competition. However, many businesses struggle to navigate the complexities of marketing strategies an…
Oct. 17, 2023
Maximizing the Impact of OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth
Title: Unleashing the Power of Out-of-Home Advertising: A Conversation with Simon Mills Introduction: Welcome to another exciting episode of our podcast! Today, we have a special guest, Simon Mills, who is here to share his expertise on out-of-home…
Oct. 13, 2023
Web3 For Dummies: Web1 to Web3 - Embracing Decentralization and The Use Cases For OOH Advertising
The Evolution of the Web: From Web1 to Web3 The evolution of the web can be traced through three distinct phases: Web1, Web2, and Web3. Each phase represents a significant shift in the way we interact with the internet and the capabilities it offe…
Oct. 11, 2023
The Last Mile of Marketing: Event Marketing Strategies For Any Budget With Clay Lundquist, Founder of Exposure Agents
Join Clay Lundquist, Founder of Exposure Agents, and myself in a conversation about how brands show up, for real.We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, a…
Oct. 4, 2023
How Brands Show Up, For Real: Fake OOH - Is It A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media
David Title, Founder of Bravo Media is Back! And we're talking about "What Makes OOH Real" and the debate about "Fake OOH" errr CGI-generated, virtual, whatever you want to call it. The reality is - the campaign is the content. The job to be done…
Sept. 29, 2023
Corporate Bullying Or Social Media Marketing Fail?
At the end of your reading this, I'm going to ask you a very blunt question: Is this 'Corporate Bullying' or the biggest social media marketing fail in #fintech history? For starters, in case we haven't met yet, my name is Tim. I host a podcast a…
Sept. 28, 2023
Please Make It Make Sense: Fake OOH or Fake Numbers - Which are you more upset about?
Billboards are up ✅ Place-based is WAY down ✅ Billboard owners are about to pull out of programmatic because DSPs are worse than agencies about payment terms ✅ And programmatic hasn't been enough to pull up Place-based (see also: place-based…
Sept. 27, 2023
ROI At Every Touchpoint: Applying DTC Insights to the Physical Retail Space with Rae Guimond, Director, Strategy and Business Development, PriceSpider
I'm excited to another fascinating conversation I had, this time with Rae Guimond, Director of Strategy at PriceSpider - a platform that connects brand marketing and performance marketing insights to create full-funnel understanding for companies li…
Sept. 20, 2023
The Evolution of GPS and its Impact on Marketing with Dan Hight, VP Channel Partnerships at Placer.ai
In this episode, I had the pleasure of speaking with Dan Hight, Vice President of Channel Partnerships at Placer.ai, a leading location-analytics and population-intelligence platform. We explored the adtech that powers location-based marketing, disc…
Sept. 12, 2023
The Evolution of Programmatic DOOH: Beyond Planning and Buying with Brooke Ermogenis, Founder of doohx.io
Unpacking the Exciting World of Programmatic DOOH: A Conversation with Brooke Ermogenis. Brooke is back! The most downloaded guest in our podcast's history, Brooke is the Founder and Head of Insights at doohx.io - the first global social-education …