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Insider Insights

Sept. 5, 2023

Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV

Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down: 1. What it means to scale as a modern media company 2. How to unlock distribution with focus 3. And dive deep on why Retail Media Networks (RM…

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Aug. 31, 2023

The Ultimate Social Media Video Growth Engine: AI-Enabled Workflow

Learn exactly which platforms to use and how in this 15-minute mastery course. Who this is for: Social Media Marketing Agencies B2B Agencies Video Production Agencies Internal Marketing Teams Solopreneurs Run a marketi…

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Aug. 29, 2023

Disrupting the Future of Food Delivery: A Conversation with Robert Chen, CEO of eatmise

In today's episode, I'm joined by Robert Chen, the CEO of eatmise, a food delivery platform based in New York City that is disrupting the way that the "city that never sleeps" eats. Join us as we dive into what it takes to build a three-sided market…

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Aug. 17, 2023

AI Unleashed: (Mostly) Free OOH Sales Enablement, Measurement, And Insights

Why You Should Watch or Listen: Discover how AI can reduce friction internally and externally, and boost productivity. Learn about powerful AI tools that can automate manual tasks and enhance your creative output. Gain over-the-shoulder insight…

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Aug. 15, 2023

Bridging the Gap Between Online and In-Store Shopping: A Conversation with Raghav Sharma

In today's episode, we're talking about the future of retail with Raghav Sharma, co-founder of Perfitly, a virtual fitting platform that aims to bridge the gap between online and in-store shopping experiences. Raghav shares insights into the challe…

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Aug. 8, 2023

Unlocking New Demand By Making It Discover And Buy: A Conversation With Viniamo CEO and co-founder Brendan Papariello

"Like a regional Italian wine tour, delivered to your door" In this episode, we have a special guest, Brendan Papariello, the CEO of Viniamo. Get ready to embark on a journey through the Italian countryside, as we explore the world of wine and the …

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Aug. 2, 2023

Exploring the Relevance of Programmatic Digital Out of Home: A Conversation with Jason Eckerling

Today, we have a special guest, Jason Eckerling, former co-founder of Billboarder and Head of Supply at Programmatic DOOH SSP, Place Exchange, joining us to discuss the relevance of programmatic digital out-of-home in today's marketing landscape. Th…

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July 28, 2023

How To Measure OOH Advertising: Web Lift and Conversion

The great equalizer for OOH advertising has been two-fold: 1) Privacy laws and walled gardens forcing brands to measure marketing more holistically 2) Advancements in technology have leveled the playing field in terms of what's measurable for OOH …

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July 19, 2023

Cracking the Code: How to Measure the Impact of OOH Advertising through Exposure Data

Out-of-home (OOH) advertising has been an effective way for brands to reach a wide audience and create awareness for a long time. From billboards and transit ads to digital screens in public spaces, OOH has the power to capture attention and leave a…

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July 14, 2023

Maximizing ROI with OOH Advertising: A Deep Dive into Google My Business Measurement

Out-of-home (OOH) advertising has long been a powerful tool for brands to reach a wide audience and create brand awareness. Whether it's billboards, bus shelters, or digital signage, OOH ads have the ability to capture the attention of consumers on …

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