Insider Insights

In 2013, British Airways launched a digital billboard campaign in London's Piccadilly Circus that used surveillance technology to track planes flying overhead. When a British Airways flight passed by, the billboard would display the flight number an…

If you can't manage to get pictures of billboards or the OOH ad campaign in a reasonable and painless way it's very unlikely that anyone is going to put a ton of faith into your super-slick attribution report.  Instead, let's start with the bl…

An exchange rate is the value of one currency compared to another and is used to determine how much of one currency you'll need to exchange for another. Based on economic and political factors, exchange rates can fluctuate up and down but it's usual…

While impression counting has been a popular method for valuing physical media in advertising, the question of 'How do we measure OOH?' is still mostly unanswered for brands and publishers alike, and there are three primary challenges associated wit…

The measurement conversation gets confusing before it even gets started because the word, 'measurement' is really being used for two distinctly different concepts that both matter to marketers. So, that's why we're going to approach the topic of 'me…

What Is A DSP And Why Does It Matter? Let’s start by breaking down what a DSP is and why it’s relevant. DSP is short for demand-side platform. This is the literal interface used by marketers to deploy ads. This can be Facebook Ads Manag…

Okay, buckle up. This one is going to be a deep dive into Measurement.   From tip to tail, we’re going to set a foundation for ongoing conversations about quantifying the impact of OOH. And here’s the thing, it’s not going t…