Videos

Why is it important to have a clear exit plan for your company? Find out how to create the outcome you want by identifying your ideal buyer. Learn about the key factors that will position your business for acquisition. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #BusinessGrowth #ExitStrategy #IdealBuyer #Acquisition…

How do you know when to say 'No' to bad revenue? Learn how to navigate the challenges of bad revenue in a startup. Discover when to say no to unprofitable customers and how to set hard-line rules to protect your business. Don't let bad relationships holdback your growth! Get the…

From M&A consulting to scaling a startup to $50M in 5 Months, find out how Ben Sharf's experience at GoPuff led him to co-found a SaaS co. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #StartupSuccess #EntrepreneurJourney #ScalingVenture #COVIDTestingStartup #GoPuffInsights #Platter #ConsultingToStartup #Entrepreneurship #BusinessInsights #StartupTips

Hear about how Artificial Intelligence is disrupting the day-to-day activities of agency work. Explore its influence on roadmaps, decision-making, and the founder's vision. Get insights into leveraging AI for streamlined workflows and optimization. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #AIinAgencies #AgencyInnovation #RoadmapRevolution #StreamliningWorkflows #OptimizingEfficiency #ArtificialIntelligence #AgencyOperations #TechnologyAdvancements #FoundersPerspective #FutureofAgencies

Ever feel like an imposter? Ben Sharf recommends how to navigate imposter syndrome and effectively handle difficult customers. Hear about the importance of open dialogue within your team and make informed decisions to prioritize long-term success over short-term gains. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/

Struggling to find your purpose? Learn from Platter Co-Founder, Ben Sharf as he shares insights on finding your 'why,' overcoming fear of failure, and building self-awareness. Don't miss this powerful conversation - it may just change your perspective on some things. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/

Discover the key to standing out in a competitive market and building a successful business. Find out why competition is essential for growth and how to use it to your advantage. Don't let your rivals hold you back! Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/

Find out how Platter's founder, Ben Sharf, is leading the evolution of an Ad Agency into a SaaS powerhouse. Learn how they're solving pain points, profitably, and optimizing for ecosystems. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/

How did COVID lead this founder to start a company? Learn why regret hurts more than failure and how Ben Sharf avoided the 'Sunday Scaries' of corporate life.

We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID…

Kyle Hunt shares his journey from following the 'college dream' to realizing he was meant for more. Despite being on a great career path, he left to pursue his true calling. Are you chasing your dreams or someone else's? Get the entire conversation here - https://www.theoohinsider.com/exityouragency

The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if…

🚀 Meet Clay, the mastermind behind Exposure Agents, a network uniting local businesses, event producers, brands, media, and influencers to revolutionize the last mile of marketing. Dive into the world of direct consumer engagement, where trying before buying isn't just a concept, but a strategy to boost sales. Discover the…

🛍️ Explore the untapped potential of Direct-to-Consumer (DTC) brands in the physical world! While pop-up shops and high-end activations are often the realm of the elite 1%, discover how DTC brands can make a substantial real-world impact without breaking the bank. Learn about the strategies that allow these brands to…

🥗 Discover how Almond Accents enhanced their brand presence by creatively integrating their product into a larger tasting experience at high-end food shows and festivals. Learn how offering a complete salad with almond toppings rather than just a cup of almonds transformed the sampling experience, providing context and demonstrating the…

🌐 Explore the fusion of digital and physical realms in modern shopping experiences! Understand how the metaverse and other digital innovations are revolutionizing the way we interact with products before making a purchase. Join us in uncovering the future of consumer engagement and the evolving landscape of retail. 🛍️ Get…

🚀 Dive into the nuanced world of marketing strategies, exploring the differences between seeding and sampling. Understand how seeding is used for products like technology, games, or cars, where experiencing the product in a relevant setting enhances consumer perception and desire. Contrast this with sampling, more suited for immediate, tangible…

🎪 Discover how the perception of your brand changes based on your event marketing approach. Learn why having an official presence at events like festivals or games can elevate your brand's status, showing support and alignment with the event's theme or team. Contrast this with guerrilla marketing tactics, where unofficial…

🎯 Ahhh the intricacies of event marketing and the importance of aligning your brand with the right audience and venue. Learn how misplaced brand placements, like an electrical contracting company at a soccer game, can confuse consumers and dilute brand message. Discover the balance between selling products and enhancing brand…

🎯 Dive into the essence of impactful marketing with our latest discussion on the intricacies of the 'last mile' in branding. Discover why putting your product in the customer’s hands is more crucial and challenging than ever. We explore the evolution from traditional soapbox methods to today’s complexities of finding…

🛒 Discover how events can transform potential customers into loyal buyers! Dive into the power of experiential marketing and the hierarchy of social proof, from reviews to personal recommendations. Understand why, despite the rise of digital, the act of physically interacting with a product reigns supreme in influencing purchasing decisions.…

🚗 Discover the power of hands-on experiences in sales! Learn why 'the feel of the wheel is half the deal' and how getting customers to physically engage with products can dramatically influence their purchase decisions. This deep dive explores the crucial role of test drives and demos, especially when it…

🍟 Dive into the world of experiential marketing with an inside look at how major brands like McDonald's continue to innovate and connect with customers. Discover the strategic use of food trucks, apps, and deliveries in creating memorable brand activations that go beyond serving billions. Learn about the responsibility of…

💡 Unravel the complexities of tracking marketing ROI across ads, billboards, and events! Understand how each element contributes to a brand's ecosystem, creating a cumulative impact despite the challenges in isolating their individual successes. Learn the pros and cons of guerrilla tactics versus high-cost campaigns, and how perception and budget…