đź“… MARK YOUR CALENDAR - OOH Insider LIVE! NYC returns February 11th, 2025 đź“…

Videos

June 14, 2024

How to Successfully Scale Your Business Without Hiring an Agency

Are you a scaling DTC? Do you REALLY need to hire an agency? Learn the step-by-step process of scaling your business without relying on agencies. Discover why mastering Facebook ads is critical for DTC brands and how to do it yourself. Find out how one entrepreneur reached half a million…

View more
June 14, 2024

Unlocking the Secrets of Agency Selection: A Brand Founder's Perspective

How do you choose the perfect agency for your brand? Find out in this clip. Hear from a brand founder and agency investor, how to identify the best fit for your brand. Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #AgencySelection #BrandFounder #MarketingStrategy #BusinessTips #DigitalMarketing #BrandGrowth #MarketingAgency #BrandingSuccess #BusinessInsights #Entrepreneurship

View more
June 14, 2024

The Perfect Acquisition: Finding Amazing Agencies in the US | Are Agencies The Best Asset Class?!

Are you an agency owner planning to exit? Discover what makes the perfect acquisition target as we explore key factors like revenue, culture, and team. Learn how to apply our proven strategies from scaling our own brands and agencies. Don't miss this insightful discussion! Get the entire conversation here -…

View more
June 14, 2024

How to Choose the Right Digital Marketing Agency - DTC/ECOM Agency and Brand Owners

Choosing the right marketing agency can make or break your business success. In this video, we discuss the essential factors to consider, such as expertise, industry fit, and team quality. Learn how to identify the right agency for your specific needs. Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #DigitalMarketingAgency #ChoosingRightAgency…

View more
June 14, 2024

Ultimate Planning Tips for Successful Brand Strategies: Learning from mistakes and The Feedback Loop

Discover the key to effective brand planning and avoid last-minute chaos. Learn from past mistakes and find out how proper preparation can lead to better results. Improve your brand strategy with actionable insights and achieve success in this competitive market. Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #BrandPlanning #EffectiveStrategies #BusinessSuccess…

View more
June 14, 2024

The Human Advantage in an AI-World: Why Talking to Team Members is Crucial in the Sales Process

Why is it essential to communicate with various team members during the sales process? Learn why relying solely on salespeople or founders can lead to potential pitfalls. Team Selling ftw. Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #SalesProcess #TeamCommunication #InformedDecisions #SalesStrategy #BusinessTips #EntrepreneurAdvice #SalesTeam #SalesSuccess #BusinessGrowth #SalesProcessTips

View more
June 14, 2024

Key Indicators of a Successful Brand Owner: Expert Insights From A Brand and Agency Owner

What are the critical red flags to look out for when partnering with agency owners? Get action-packed insights into scaling multi-figure brands and learn about the importance of understanding cash flow, inventory, and contribution margins. Don't miss out on this enlightening discussion! #BrandOwnerExpertise Get the entire conversation here - https://www.theoohinsider.com/exityouragency/…

View more
June 14, 2024

The Art of Delegation: Scaling Your Agency for Business Growth

Discover the crucial skill set needed to delegate effectively and build a successful agency. Learn how to create a team that embodies your core values, allowing you to step away from day-to-day operations and focus on scaling your business. Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #DelegationSkills #BusinessGrowth #AgencySuccess #EntrepreneurTips…

View more
June 14, 2024

How to Build an Exitable Agency and Scale Your Business - Agency Owner? Scale, Sale, or Fail

Learn valuable insights from an agency owner who successfully exited multiple businesses. What are the common themes behind structuring and scaling an agency for long-term success, avoiding common pitfalls? Don't miss out on this opportunity to take your business to the next level! Get the entire conversation here - https://www.theoohinsider.com/exityouragency/…

View more
June 14, 2024

Unlocking Success: Media Buying Strategies for Fast-Growing Businesses - DTC/ECOM Insights

Understand the importance of having the right people in the right seat. Kyle describes the secret to successfully supporting media buying for clients with 6 to 12 month projections, KPIs, and aligning your team for ultimate growth. Plus, find out the hierarchy of mastering different channels and the impact of…

View more
June 14, 2024

Common Mistakes in Agency Ownership: Top 3 Secrets to Avoid as an Agency Owner

What are the fundamental mistakes agency owners make? How do you avoid them? Lack of customer understanding and becoming a bottleneck are just the tip of the iceberg. Grow faster, exit sooner, and for the best valuation possible... Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #AgencyOwnership #BusinessMistakes #CustomerValue #Bottleneck #AgencyGrowth…

View more
June 14, 2024

From College Graduate to Entrepreneur: Kyle Hunt's Journey to Success as a Brand and Agency Owner

Find out how Kyle Hunt turned adversity into opportunity and built a thriving lead gen agency after leaving a promising career at an insurance GIANT! Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #EntrepreneurJourney #SuccessStory #LeadGenAgency #InsuranceIndustry #CareerOpportunities #Motivation #FinancialIndependence #BusinessInspiration #EntrepreneurTips #DreamBig

View more
June 14, 2024

Maximizing Returns: The Hidden Potential of Agency Assets

Agencies as an Asset Class? Discover the untapped potential of agency assets and how they generate cash while building a solid foundation for future investments. Explore the advantages of agency acquisitions over e-commerce brands for higher returns. Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #AgencyAssets #MaximizingReturns #BusinessInvestments #BuildingWealth #CashGeneration #FutureInvestments…

View more
June 13, 2024

Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia - How Apps Win

Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about…

View more
June 13, 2024

Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia

Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app…

View more
June 7, 2024

Scaling Your Agency: Avoid These Top 3 Mistakes for Successful Growth

What are the common pitfalls that hinder agency growth and prevent them from becoming attractive acquisition targets? Find out from someone who believes agencies are one of the most investable asset classes available (and why). Hear what buyers are looking for if you're thinking about scaling your agency for a…

View more
June 6, 2024

Disrupting Agency Incentive Structure: How Productizing and Streamlining Development Sets You Apart

Uncover the hidden traps in the agency incentive structure that hinder innovation and growth. Why do agency models prioritize billing hours over productizing processes? Inefficiences that lead to expensive and time-consuming projects. Discover how this perspective affects industries like Shopify storefront development and Out-of-Home (OOH) advertising alike. Get the entire…

View more
June 6, 2024

How to Set Non-Negotiable Rules for Business Success

Why are non-negotiable rules and filters critical for business growth and success? Stand firm without compromising your values and goals. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #BusinessSuccess #NonNegotiableRules #EntrepreneurTips #BusinessGrowth #ValuesAndGoals #BusinessStrategy #SettingBoundaries #SuccessMindset #Entrepreneurship #BusinessAdvice

View more
June 6, 2024

Building for Customers and Planning for Exits: The Dual Approach to SaaS Success

Discover how to effectively build for different customer profiles and maximize your growth potential. Learn about targeting specific brands and understanding what buyers look for when acquiring companies. How can this change the way you think about YOUR business? Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #BuildingForCustomers #TargetedMarketing #BusinessGrowth #CustomerProfiles…

View more
June 6, 2024

Key to Success in Startups: The Power of Mutual Respect, Trust, and Collaboration with Co-Founders

Why mutual respect with co-founders is crucial: Ben Sharf shares insights on trust and collaboration in building a successful SaaS. Watch now to learn how to balance customer and product expectations. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #Startups #BusinessGrowth #MutualTrust #CoFounders #Partnerships #Entrepreneurship #StartupSuccess #ReliableTeam #BuildingTrust #BusinessPartners

View more
June 6, 2024

Unlocking Profit Potential: Balancing Earnings and Savings in Business to Create Maximum Impact

Profitability is the lifeblood of growth. Hear about the keys to maximizing profitability without sacrificing either earnings or savings. Learn how to strike a balance and incrementally increase your bottom line. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #ProfitPotential #BalancingAct #MaximizingProfit #EarningsAndSavings #BusinessGrowth #IncrementalProfit #BottomLineBoost #FinancialSuccess #StrategicBalancing #ProfitabilityTips

View more
June 6, 2024

Finding Passion and Avoiding Regret: A Founder’s Guide to Motivation and Success

Discover the importance of pursuing your passion and finding fulfillment in your work. Join Platter co-founder, Ben Sharf and I as we explore the power of following your dreams and taking risks. Hear about why NOT to let regret hold you back and HOW TO embrace the things that motivate…

View more
June 6, 2024

Why I Chose Personal Fulfillment Over a Consulting Career

Discover why Ben Sharf made the bold decision to prioritize personal fulfillment over a career in consulting. Hear about how to avoid the trap of living a life based on others' expectations and how Ben broke free to pursue his own path. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #PersonalFulfillment…

View more
June 6, 2024

From Agency to SaaS: Managing Company Transition for Success

Discover how to navigate the shift from an agency to a SaaS company. Learn how Platter leverages their agency business unit as R&D for our software, and the importance of building strong customer relationships. Get the entire conversation here - https://www.theoohinsider.com/ben-sharf-platter/ #AgencyToSaaS #TransitionSuccess #SaaSCompany #CustomerRelationships #SoftwareDevelopment #BusinessGrowth #DigitalTransformation #RnDforSoftware #CustomerExperience…

View more