Videos

Today, we're dissecting how large data sets can predict consumer behavior and reveal the impact of external events on foot traffic. 📊 📅 From understanding the dramatic shifts caused by events like COVID-19 to analyzing spikes during local happenings like parades in Dallas, we uncover how data provides essential insights.…

📊 Tune in to "OOH Insider Show" with Tim Rowe, as we explore the evolving landscape of marketing with Dan Hight from Placer.ai. 🌟 Today's episode sheds light on the shift from one-to-one to one-to-many marketing approaches and how this transition is influencing the out-of-home (OOH) industry. 🏙️ 👥 Discover…

Today, we're exploring how the ubiquity of GPS and the expansion of Wi-Fi technology are not just conveniences but pivotal tools in location-based marketing and analytics. 🚀 📶 Discover why your Wi-Fi router at home, with its 2.4 and 5.0 GHz channels, is a key player in the massive data…

Today, we're unpacking the essence of location analytics and its monumental impact on retail and real estate decisions. 📈 💡 Dan Hight from Placer.ai reveals the art and science behind choosing the perfect tenant for shopping centers. It's not about tracking individual movements but analyzing trends to predict which retail…

🎥 In this episode of "OOH Insider Show," Tim Rowe and Dan Hight dissect the complexities of content creation in the age of data privacy with Placer.ai. 📱 Discover the evolving landscape of data collection, where mobile ad IDs and tracking methods face new challenges from regulatory shifts and consumer…

🎯 Discover the intricate dynamics of real-world targeting, where privacy restrictions and offline data collection techniques make physical spaces more deterministically targeted than their online counterparts. 🛍️ 🔍 Unpack the nuances of ad targeting in the digital age, exploring how traditional online methods are evolving in response to privacy laws…

🛰️ Discover why, despite their high orbital position, satellites struggle with penetration in buildings and underground, leading to unencrypted signals and location spoofing issues. 🏢 🎮 Learn about the real-world implications of this vulnerability, from gaming and betting to international digital boundaries, highlighting the ongoing battles in the online gaming…

Today, we dive deep with Dan Hight, VP of Channel Partnerships at Placer.ai, exploring how location marketing is evolving in a world where digital habits are changing fast. 🛰️ 📱 Why does your phone need GPS, and how is the cookie-less future shaping the way brands connect with us offline?…

Today, we unravel the mysteries of the new spectrum that routers will use, enhancing location analytics in high-traffic areas like malls, airports, and stadiums. 🏟️ 💡 With the FCC opening up new bandwidths, routers will need to pinpoint their exact location in 3D space (X, Y, and Z coordinates) to…

Today, we're peeling back the layers of technology that underpin our mobile world, starting with the life-saving origins of GPS in cell phones. 📞 🚨 Discover how the transition from landlines to mobile phones spurred the necessity for GPS, initially driven by the need for emergency services to locate callers…

Tim Rowe and location tech expert Dan Hight delve into the evolution of location-based technology in advertising. 📡 From the broad strokes of DMAs and metro areas in broadcast media to the precision of out-of-home's location focus, discover the journey of location's role in marketing. 🏙️ 🔍 Dan shares his…

📺 Dive into the nuances of modern advertising on "OOH Insider Show" with Tim Rowe, featuring insights from Dan Hight of Placer.ai. 🚀 We're exploring the evolution from the Don Draper era to today's data-driven strategies, highlighting the balance between brand awareness and the precision of digital marketing. 🎯 💡…

📍 Welcome to "OOH Insider Show" with Tim Rowe, where today's focus with Dan Hight from Placer.ai is on the nuances of GPS accuracy and its evolution in the world of digital marketing. 🌍 Dive into the reality that GPS, while revolutionary, has an inherent accuracy of about ten meters,…

🔄 In today's "OOH Insider Show" with Tim Rowe, Dan Hight of Placer.ai discusses the evolving landscape of consumer data privacy and how it's reshaping location intelligence. 🕵️‍♂️ Learn about the complexities of opt-in and opt-out systems, the deprecation of third-party cookies, and the scarcity of mobile ad IDs due…

The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if…

It's time to rethink your priorities if you'd rather make excuses than make progress. Excuses don't build empires. Actions do. "Just imagine the legal mess that could happen if they don't fully understand the situation. It's a ticking time bomb waiting to explode." "The lack of understanding from partners and…

Remember, milliseconds make millions in the digital world. Don't overlook the importance of site speed for tracking pixels. A slow site can cost you valuable data and conversions. Speed up for success. Get the entire conversation here - https://www.theoohinsider.com/shopifyspeedscam/

What is 'The Lighthouse Loading Pane' and why does it matter??? Because when optimizing website performance, analyzing the Loading pane in Lighthouse can give you valuable insights into how to improve user experience. Focus on reducing load times, optimizing images, and minimizing render-blocking resources for a faster, more efficient website.…

Increase your website speed and boost conversion rates with affordable SEO services - sounds like a scam. Remember, if it sounds too good to be true, it probably is. Do your research before investing in any services promising quick results. And advise your clients to do the same. Get up…

Power of Ubiquity: If you want to build trust and capture your buying public, be everywhere. - Engage on social media - Create valuable content - Network in person - Show up consistently The more you're seen, the more trust and credibility you build. Get the whole episode here -…

Deloitte findings show that milliseconds can make millions when it comes to site speed and bounce rates. Don't underestimate the impact of a fast-loading website on your audience's experience and engagement. You'd want your retail store to be open and employees to greet your customers and help them, right? Why…

Don't let shady tactics undermine your hard work online. Stay informed and stay vigilant. The Sneaky Lighthouse Scam: How to Protect Your Website Analytics and Performance https://www.theoohinsider.com/shopifyspeedscam/

Site speed is not just about loading times, it's about user experience. Slow sites can drive away customers and harm your business. Don't talk about "driving traffic" until you understand "where traffic goes" and what happens when it gets there. Start here: https://www.theoohinsider.com/shopifyspeedscam/

High-intent decisions require more research and planning. Low-intent decisions can be more spontaneous. Knowing the difference can help you to create hypothesis about your customers and how your media mix, website, etc. should all work together.