Just had the pleasure of hosting AdBeacon CEO, Phoenix Ha on oa deep dive into the world of DTC marketing measurement. We're talking the full spectrum, from hard-to-measure offline tactics and the overall mix to precision digital in DTC/e-commerce. 🚀 Blessed and grateful for the dynamic insights shared, especially coming…
Ever thrown a basketball into complete darkness, unsure if it hit the rim? That's how it can feel when you're a DTC brand running ads wthout clear feedback. It's a vivid analogy for the 'shot in the dark' many businesses face. But there's hope and strategy beyond the uncertainty. Stay…
Phoenix Ha's story is a testament to the human side of our professional lives – the real impact our work has on people and their families. It was a reminder that behind every business decision, there's a human story. Grateful for the honesty and resilience Phoenix brought to our conversation.…
From an unexpected job application to falling in love with the data-driven marketing world, it's been a transformative journey fueled by curiosity & creativity for AdBeacon Founder, Phoenix Ha. Get the whole conversation here - https://www.theoohinsider.com/phoenix/
From a casual 'why not' to sharing stages in Dubai & becoming a voice in first-party data post-iOS 14.5, Phoenix's journey has been wild. Here's Why to Embrace Change... Get the whole conversation here - https://www.theoohinsider.com/phoenix/
As cookies fade & customer acquisition costs rise, dive deep into your funnel's journey. It's about finding balance: tracking (almost) every dollar while extracting exponential insights from linear data. Get the whole conversation here - https://www.theoohinsider.com/phoenix/
Life's journey may seem chaotic & bewildering at times, but embracing the process can lead to profound fulfillment & alignment with purpose. It's in the reflection we understand our path & find peace. Even in the whirlwind of life's events, like planning a wedding, there's beauty in the chaos. Get…
📊 Marketing Insights: Unraveling Attribution and Conversion Mysteries 📊 Join us in today's enlightening episode where we dissect the complexities of marketing attribution and uncover what truly influences customer conversions. Delve deep into the challenges of digital marketing over-attribution and learn how to accurately assess the effectiveness of your marketing…
📈 Deciphering the Marketing Mix: Strategies for a Post-Cookie Era 📈 Tune into today's episode as we delve into the challenging world of modern marketing, where understanding the effectiveness of each strategy becomes crucial in the absence of cookies and the ever-increasing costs of customer acquisition. 🔍 Identifying Effective Strategies:…
This week kicks off our Media Buyer Track in the DTC/ECOM series and we're going behind the scenes of what Chris Rigas, VP of Media at Markacy thinks about when cooking up the next great campaign for their brands. Chris and I dive headfirst into the alchemy of turning undervalued…
The key to creating personalized ad experiences isn't powered by ad tech. It's powered by your data and what you know about your customers. Get personal by getting personal. It's not just about selling a product, it's about connecting with your audience in a meaningful way... it's about Lifetime Value.…
Throw out everything you know about media buying. Yep, even that. Especially that. Chris Rigas is about to school us all on crafting campaigns that actually convert. Specifically - on parsing out which tactics are working hardest. see also: to know what's working synonym: measurement ...everyone's favorite topic 💰 https://www.theoohinsider.com/mediabuying101
How do Media Buyers think about, well, buying media? How do they approach business objectives by blending art and science? Get inside the mind of former Vayner Media buyer, and VP, Media at Markacy, Chris Rigas as he gives us the inside track on the Why, How, and What matters…
Top 10 Takeaways 📰 1. Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS. 2. Incrementality testing is critical to determining the true impact of different…
Dive into the heart of the HALO universe with this incredible 3D billboard featuring the legendary Master Chief, brought to you by Paramount+. Watch as science fiction becomes fan fiction on the streets, with cutting-edge technology that transforms a simple ad into an epic showcase of the HALO series. Whether…
How iOS 14.5 Wiped Out Entire Companies in The AdPocalypse of 2019 😱 (and how to avoid it this time) Horror stories from the trenches of iOS 14.5 - What can we learn? How do we protect consumer privacy while growing predictably scalable (see also: profitable) companies? Can we build…
Part II of our Measurement Track is a story about the Rise of the Phoenix and a masterclass on exactly how first-party data is leading the way for scaling hashtag#dtcbrands in a world where walled gardens continue getting higher while we watch the cookie crumble. Hear how Phoenix Ha went…
DTC Marketing Tips: Bridging the gap between your Creative Team and Paid Media Teams to Drive Growth Solve a problem people have and make it easy for people to pay you for solving it. How do you build a bridge between creative and paid media to build a brand that…
Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works.…
The power of first-party data is like having a direct line to your customer's thoughts. Leverage it well, and you can tailor experiences that not only delight but also convert like crazy 💲💲💲 Boost AOV and stop guessing at what customers want. With #dtcmarketing and #mediabuying expert, @AdBeaconCEO, @Phoenix Ha.…
First-party data isn't just a goldmine for privacy-focused marketing; it's a gold mine of buyer journey insights that can unlock groundbreaking insights about customer behavior. Create new hypothesis. Test hypothesis. Optimize feedback loop. Be the best at getting better. Get the entire conversation here - https://www.theoohinsider.com/phoenix #dtcbrands #dtcmarketing #oohadvertising
Going From... Paid Search to Director of Paid and Organic Social: Becoming a Founder, Phoenix Ha's Story Get the entire conversation here - https://www.theoohinsider.com/phoenix #dtcbrands #dtcmarketing #oohadvertising
100% attribution in marketing analytics is a myth. Here's why: - Customer journeys are not linear. - Multiple touchpoints contribute to decisions. - Emotions drive purchases, not just ads. Accepting complexity gives you clearer insights. Get the entire conversation here - https://www.theoohinsider.com/phoenix #dtcbrands #dtcmarketing #oohadvertising
With cookies crumbling and walled gardens growing, tracking ROI gets tricky. Half of your marketing may work, but which half? And how does it work together? Which pieces of creative are over-performing? Which ones need to be retired? All of this and more with #d2cmarketing expert and @AdBeacon CEO, @Phoenix…