Videos

In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting…

In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting…

Finding Your Target Audience: Using Data to Drive Business Growth with OOH Advertising Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

Unlocking the Power of Out-of-Home Advertising in 2024 CMO Marketing Secrets that Scale 🚀 Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

Struggling to find the perfect balance between creativity and data in your campaigns? Chris Rigas from Markacy is here to unravel the art and science behind building a successful campaign! 🚀 Learn why in today's digital age, creative content is not just king but the cornerstone of targeting, especially on…

Join Chris Rigas from Markacy as he highlights the power of incorporating memes into your marketing mix. Learn why turning your promotions into entertaining content, like meme videos featuring Mariah Carey and your products, can skyrocket engagement and sales! 🎶🐾 Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

Did you know your reported ROAS might be misleading you? Learn why real growth lies beyond the repeat customer and how shifting your focus can unveil the true potential of your marketing efforts. 🎯💡 Discover the importance of optimizing your email and SMS strategies and ensuring your website is top-notch…

Ever feel like your ROAS (Return on Ad Spend) metrics might be leading you astray? Dive into the real talk with Chris Rigas from Markacy, as he breaks down the pitfalls of over-attribution in digital advertising. 📊❗️ Find out why a high ROAS isn't always what it seems, especially in…

Ever wondered what a day in the life of a media buyer looks like? Join Chris Rigas from Markacy as he unveils the secrets behind successful media buying and what really matters in the fast-paced world of advertising. 🚀💼 Are you prioritizing speed to market, seamless collaboration, or unbeatable pricing?…

Ever thought a simple dog crate could bring a smile to your face? Find out how turning everyday dog experiences into relatable, laugh-out-loud moments can transform your brand's connection with its audience. Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

We sat down with Chris Rigas, VP of Media at Markacy, to uncover the top missed opportunities in unlocking revenue growth from your marketing mix. Don't miss out on valuable insights - https://www.theoohinsider.com/mediabuying101/

Want to get on the next buy? Find out how to be a value-added partner for media buyers. Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

Are you a brand facing the paradox of over-targeting? Has the pendulum overcorrected and is swinging back at you like Miley Cyrus on a wrecking ball? Find out why expanding beyond Facebook and exploring channels like OOH can bring new life to your old mix. Get the whole conversation here…

In these cost-conscious times, learn how top brands are adapting post-COVID for sustainable growth with limited budgets. Discover the power of incremental gains and how to determine which marketing channels truly contribute to attracting new customers🎯 Thinking of expanding to a new market? Dive into strategic insights with Chris Rigas,…

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept…

Feeling overwhelmed by your ad channels? Chris breaks down why less can be more when it comes to retargeting and how focusing on the channels that truly drive incremental sales can change the game. 🛠️📈 Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

Ever wondered why your sales strategy isn't hitting the mark? Elevate your sales strategy game with insights from Chris Rigas, VP of Media at Markacy! Discover the art of crystal-clear messaging and why honesty is your best policy in sales promotions in this clip. It might be time to simplify…

Ever felt like your content might be too polished for its own good? Chris shares insightful SEO tips and why sometimes it's all about stripping back, being genuine, and creating what people actually want to watch. 😄👀 From dancing gifts to relatable dog stories, discover how to make your brand…

Ever felt like a detective deciphering what your customers actually buy after clicking an ad? Enter the era of first-party data clarity! 🕵️‍♂️ Imagine tailoring your landing page based on REAL actions, not just hopeful clicks. Bundle that beanie with a snapback and watch your AOV soar! 🚀 It's not…

Phoenix and her team are changing the game by offering clear, start-to-finish click journey insights – something not all platforms can claim. We dissected the critical differences between third-party and first-party data, and why the latter, like AdBeacon's approach, is a game-changer for transparency and accuracy. Want to know why…

Just had a thought-provoking conversation with AdBeacon CEO, Phoenix Ha! 🎙️ Phoenix shared an unconventional take on data analysis, challenging the status quo by moving away from Google Analytics due to perceived biases. It's a fresh perspective that reminds us of the importance of diverse data sources for making ethical…

From leading campaigns for a beloved skate brand with no tangible metrics to hitting rock bottom and rising like a phoenix, Phoenix's story is a testament to the power of embracing failure. Discover how these experiences shaped a unique approach to marketing and led to the birth of the 'Fail…

Just had the pleasure of hosting AdBeacon CEO, Phoenix Ha on oa deep dive into the world of DTC marketing measurement. We're talking the full spectrum, from hard-to-measure offline tactics and the overall mix to precision digital in DTC/e-commerce. 🚀 Blessed and grateful for the dynamic insights shared, especially coming…

Ever thrown a basketball into complete darkness, unsure if it hit the rim? That's how it can feel when you're a DTC brand running ads wthout clear feedback. It's a vivid analogy for the 'shot in the dark' many businesses face. But there's hope and strategy beyond the uncertainty. Stay…